Robin Good Archive Of Latest News
July 2009

Online Community Building Strategy: Good Advice From Nancy White   Building an online community is in my opinion the best investment you can make toward guaranteeing yourself greater influence, authority and opportunity for business. But how easy is it to build a thriving online community? Photo credit: Robin Good As a matter of fact, the questions that zip... read more | cat.: | Link Robin Good -- July 29

Live Video Streaming: Guide To The Best Broadcast Services To Stream Your Video In Real-Time   Live video streaming services allow you to broadcast live any video content from your computer to any number of viewers connected via the Internet. In this guide to the best live video streaming tools you can find all of the available free web video broadcasting services... read more | cat.: | Link Robin Good -- July 27

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - July 25 09   Media literacy is a critical skill that aims to increase the understanding of how mass media produce meaning and construct reality. In a world where knowledge is increasingly distributed and technological developments are shaping new educational paradigms, the ability to filter relevant information is not to... read more | cat.: | Link George Siemens - eLearnSpace -- July 25

Online Advertising Performance And ROI: The Changing Value Of Online Ad Impressions   Online advertising metrics are no longer relying on CPM metrics alone to quantify the success of an online ad campaign. There are many contexts that advertisers need to think about how to convey brand value - including social media outlets and other venues beyond search engines... read more | cat.: | Link John Blossom - Shore -- July 24

The Future Of Conferences And Events: Critical Viewpoints From Gerd Leonhard, George Siemens And Nancy White   While on the web you keep hearing that we are in the so-called web 2.0 era, the age of collaboration, sharing, questioning and having a bottom-up approach, when you go to a physical conference or a live event it seems as if you are taking a... read more | cat.: | Link Robin Good -- July 22

Online Meeting And Appointment Schedulers: Comparative Guide And Review Of The Best Collaborative Tools   Online meeting and appointment schedulers are automated tools and web services that help you and your contacts find the best matching date / time to organize a physical or virtual meeting. Instead of making many phone calls, or going back and forth with emails, these collaborative... read more | cat.: | Link Robin Good -- July 20

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - July 18 09   As new and old media pervade so many aspects of our lives, it is very important that everyone learns to decode and interpret messages and images and to ask critical questions about who is creating them and for what purpose. Photo credit: Nancy White Inside this Media... read more | cat.: | Link George Siemens - eLearnSpace -- July 18

Online Marketing Strategy: Trust Economy And The Value Of Attention   Where is online marketing headed in the trust economy? Why more and more customers are suspicious of traditional marketing and favor honest, easygoing relationships with brands? Photo credit: Phecsone With the growing amount of blog-based independent news, social media, real-time news streams, live collaboration tools, video and... read more | cat.: | Link Chris Brogan and Julien Smith - ChangeThis -- July 15

Online Music Collaboration: Best Tools And Services To Collaborate On Music Projects   Online music collaboration services allow you to play, rehearse and record music with remotely connected like-minded people from around the world. You connect with other musicians, vocalists, songwriters and even to your own music fans to create the music you like either in real-time or asynchronously.... read more | cat.: | Link Robin Good -- July 13

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - July 11 09   Emerging technologies, the global economy and the Internet are changing what it means to be literate. As digital communications transform the quantity, range and speed of information and exchanges in our lives, increasingly, the ability to interpret and create media becomes a form of literacy as... read more | cat.: | Link George Siemens - eLearnSpace -- July 11

Online Fraud And The Financial Phishing Scams: Brand Abuse May Be Coming To A Blog Near You   Brand abuse is increasing, but more important than the sheer volume is the increased sophistication and the opportunistic nature of brandjackers, who are quick to take advantage of current events and popular concerns. Photo credit: Tyler Olson As a matter of fact, so-called "brandjackers" continue to exploit the... read more | cat.: | Link MarkMonitor - MarkMonitor -- July 10

The Brand Ambassador Marketing Model Guide   The brand ambassador is a marketing model that employs trusted, credible personalities to promote and give greater visibility to its brand products. But outside of the traditional, big money advertising world, where famous actors or sport stars are utilized as "ethical" promotional promoters of unique events... read more | cat.: | Link Robin Good -- July 8

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - July 4 09   Media literacy is about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions - the motives, the money, the values and the ownership - and to be aware of how these factors influence... read more | cat.: | Link George Siemens - eLearnSpace -- July 4

The New Communication And Collaboration Revolution Is Coming And Is Called Google Wave   Google Wave, a new technology that promises to deliver a new standard for common messaging and collaboration infrastructure for both the web and enterprises. The original email idea is completely out of sync with today's communications approaches, which are based on deep content sharing via the... read more | cat.: | Link John Blossom - Shore -- July 3

The Value Of Trust In The Attention Economy: Influence Is The New ROI   Do you know why trust has gained so much value in the attention economy? Bombarded by an increasingly complex life, by more news and information, by marketing and sales calls of all kinds, people are increasingly "on-the-move" and with less and less time to devote to... read more | cat.: | Link George Benckenstein - George Benckenstein -- July 1

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