Robin Good Archive Of Latest News
May 2008






  • The Social Media Press Release: What Is It And Why You May Need It


      The Social Media Press Release is an evolved approach to preparing press releases characterized by a multimedial and facts-oriented approach. The typical social media press release integrates video clips, bookmarks, citations, blog posts, multiple links and resources allowing the news editor to pick and select individual...
    read more | cat.: | Link Robin Good -- May 31




    Grassroots Economics: DIY Culture Moves Into The Mainstream - The Future Of Making


      Ingenious individuals, hackers, professional amateurs and passionate self-learners are all contributing to a unique transformation taking place right under your nose. The future forces shaping the world of how we create things are in turmoil. The changes that are taking place now and in the few...
    read more | cat.: | Link Technology Horizons Program - The Institute for the Future -- May 30




    Social Media vs Email: Which Is A Better Marketing And Communication Channel?


      Is social media marketing a more effective approach to online marketing than traditional direct email marketing? Do direct marketing and social media marketing need to be at odds with each other? Are they mutually exclusive tactics? Photo credit: Vacuum3d My personal observation and experience leads me to...
    read more | cat.: | Link Robin Good -- May 29




    Squeeze Page: What Is It And Why It Is A Must For Your Online Marketing Strategy


      A squeeze page is a an online marketing tool which allows you to grow a list of potential customers who are giving you open permission to keep them informed. If you do any kind of online business or you are a professional online publisher who wants...
    read more | cat.: | Link Robin Good -- May 28










  • Online Collaboration Tools - New Technologies And Web Services - Sharewood Picnic May27 08


      Create your own video conferencing room and hook up with your instant messaging buddies directly from your phone. Discover new tools also to send and share very large files without using email. All of the above and more in this week collaboration tools Picnic. Photo credit:...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 27




    Making Sense Of New Technologies And Media: An Opinionated Digest by George Siemens - May. 26 08


      Understanding new technologies, media and the emerging social media panorama takes more than just a subscription to Wired or having a page on MySpace or Facebook. The real learning, as I often say, comes from exploration. You really need to go out and try out what...
    read more | cat.: | Link George Siemens - eLearnspace Blog -- May 26




    Visual Communication And Video Publishing - Selected Tools And Web Services - Sharewood Picnic May25 08


      Visual communication and video publishing tools take again center-stage here at Master New Media, and just like every week, I have selected some great services and tools for you. Want to edit your pictures without installing any software, download and convert videos or images online, or...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 25




    Spam Checking Tools And Tips To Avoid Your Newsletter Being Filtered, Blacklisted Or Marked As Spam


      Sending out email newsletters and having them delivered reliably to your list of subscribers has become a greater challenge than I would have ever thought. Problem is, if you don't devote yourself to it, everything is set for your email newsletter to run into trouble. To...
    read more | cat.: | Link Robin Good -- May 24




    Blogs As Music Labels: Bloggers To Become Music Industry Talent Scouts


      The future of music is in bloggers hands. It is blogs and other independent online publishers with strong voices and personalities who are going to dominate the future of music evolution, discovery, promotion and distribution. Photo credits: Zeljko Milin and Konstantin Tavrov mashed up by Robin...
    read more | cat.: | Link Gerd Leonhard - Media Futurist -- May 23




    Online Reading Habits: How Much Content Do Web Audiences Read?


      What use is to write long and in-depth web articles if the majority of online readers go only for a few paragraphs? It all depends on what kind of audience you are talking to and whether you are going for large readership or for a small...
    read more | cat.: | Link Jakob Nielsen - Useit -- May 22




    Advertising Media Kit: How To Create Your Own In Less Than 5 Mins


      Want to have an advertising media kit for your site ready and published in less than 5 minutes? In less time than it takes to explain it here, you can effectively create: 1) a professionally-looking advertising media kit page, as well as 2) a media-kit widget...
    read more | cat.: | Link Robin Good -- May 21




    Online Collaboration Tools - New Technologies And Web Services - Sharewood Picnic May20 08


      Want to collaborate online in real-time? Look what I have found this time: Set up free video conferences or VoIP calls, share your desktop and grant control of your PC to anyone, or connect to any instant messaging service without installing any software. Too good to...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 20




    Visual Communication And Video Publishing - Selected Tools And Web Services - Sharewood Picnic May19 08


      Cool new tools on the Visual Communication front: a new screen capturing tool that lets you grab and record any part of your screen and weights just 400 KB. Also in my basket today: new image files batch converter, image searching tool and a color image...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 19




    Making Sense Of New Technologies And Media: An Opinionated Digest by George Siemens - May. 18 08


      "Media literacy" is increasingly the keyword to which I attribute the greatest importance when it comes to become effective trainers, online communicators as well as effective and successful entrepreneurs of yourselves. Understanding, to the very root, what communication means, how we do it, what reality and...
    read more | cat.: | Link George Siemens - eLearnSpace -- May 18




    Semantic Search With Powerset: Transforming Publications Through Semantic Search Technology


      A new search and "discovery" engine has been recently unveiled and made accessible to everyone online. The new search engine called Powerset, promises to improve the entire search process by allowing you, the user, to express your search queries via keywords, phrases, or simple questions. On...
    read more | cat.: | Link John Blossom - Shore -- May 17




    Tags and Tagging: How Do You Create Good Tags?

      When it comes down to content classification and findability, "tags" are for many new online publishers still something they have not fully grasped and are often used in ways that are not only less than optimal but often outright useless. Tagging blog posts, news articles or...
    read more | cat.: | Link Robin Good -- May 16




    Video Metrics And Analytics For YouTube Clips: YouTube Insight


      "Insight turns YouTube into one of the world's largest focus groups." (Source: Google Blog)If you have a YouTube account and you do upload video clips to it you may be interested in knowing that YouTube Insight, a free tool that enables anyone with a YouTube account...
    read more | cat.: | Link Robin Good -- May 15




    Online Advertising Trends Show Small Sites Holding Up Well Against Economic Slowdown: The PubMatic AdPrice Index


      Online advertising trends show that only savvy and well-focused small web publishers are making the best out of an overall decline in ad pricing due to a significant slowdown in the US economy. Before what is already impacting large and medium-sized web sites can affect your...
    read more | cat.: | Link PubMatic - Pubmatic -- May 14




    Online Collaboration Tools - New Technologies And Web Services - Sharewood Picnic May13 08


      Online collaboration tools keep coming up with new and further improved features and facilities and with zero barriers to entry for newcomers. What could you ask more? Photo credit: Natalia Lukiyanova What was only a year ago reserved for those who knew a specific tool or had...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 13




    Visual Communication And Video Publishing - Selected Tools And Web Services - Sharewood Picnic May12 08


      Here's the visual communication and video publishing tools weekly bazaar. Today, I have selected for you tools and services to create slideshows with your Flickr images, to extract color schemes from any picture, and also to download and auto-convert videos directly from YouTube. Check it out! Photo...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 12




    Making Sense Of New Technologies And Media: An Opinionated Digest by George Siemens - May. 11 08


      From social media to personal networks, all new media and technologies play an increasingly important role in how we understand and handle our increasingly complex lives. Media, news, video games, communication theory, philosophy, and other areas contribute to my understanding of the role of technology for...
    read more | cat.: | Link George Siemens - eLearnSpace -- May 11




    Ego Searching: What Is It? How To Do It - Video


      How do you find out rapidly which blogs are mentioning you or linking back to your recent article? If you are new to the world of online publishing you may still be trying to figure out how to search and be alerted when other sites out...
    read more | cat.: | Link Robin Good -- May 10




    Context Rights: Why Content Publishers Need To Abandon The Copyright Licensing Paradigm


      Traditional content publishers, those who have yet to embrace and understand fully the logic of the web, have been utilizing their legal arms and small army of lawyers to wage a copyright war... fight, discourage and destroy anything that appeared as a slightly moving object in...
    read more | cat.: | Link John Blossom - Shore -- May 9




    Content Strategy: Key Elements To Grab Online Readers Attention


      Writing blog posts that get the maximum attention, is not an easy task. Sometimes it gets even to be counterintuitive, as, more often than not, I have realized that posts I wouldn't have bet a dime on, got incredible exposure, visibility, links and traffic against all...
    read more | cat.: | Link Robin Good -- May 8




    How To Create Your Money-Making Custom Search Engine Powered By Google


      AdSense for Search is now powered by Google Custom Search. Yesterday, Google officially announced the availability of AdSense for Search for use in combination with the powerful Google Custom Search service, something not possible until now and potentially very welcome to both small and large professional...
    read more | cat.: | Link Robin Good -- May 7




    Social Media Marketing: Small Business, Collaboration Tools and Recruiting - Bill Vick Interviews Robin Good


      Social media marketing can be toughest thing to grasp if you are not heavily active and exposed to the many new social media communities blossoming out there. It's a wild world of fascinating new stuff and I do understand that for most it may look more...
    read more | cat.: | Link Bill Vick - XtreneRecruiting -- May 6




    Online Collaboration Tools - New Technologies And Web Services - Sharewood Picnic May05 08


      Ready to add some new cool tools to your online collaboration toolkit? Today Adobe launches a new, powerful version of Adobe Connect Pro, with more cool features including advanced recording abilities and more e-learning functionalities. Go check it out now. Here on my end is another...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 5




    Visual Communication And Video Publishing - Selected Tools And Web Services - Sharewood Picnic May04 08


      In today's visual communication tools new selection you can find some great services to create presentations online, to animate your images and save them as GIFs, to take screenshots of any website automatically and more. The idea is to bring you any and all visual and...
    read more | cat.: | Link Nicolo' Canali De Rossi -- May 4




    Making Sense Of New Technologies And Media: An Opinionated Digest by George Siemens - May. 03 08


      Understanding media, new technologies and learning is the best investment that can be done when in search of interpreting if and how the world we live can really still be changed. It is at the intersection of these vast realms of interest areas that there is...
    read more | cat.: | Link Robin Good -- May 3




    Content Monetization And Social Media: Marketing Partners Or Distribution Enemies?


      Monetization and business opportunities for online content publishers are increasing and opening up new alternative ways to do well in the online professional web publishing space. Unfortunately, most publishers, bloggers, and now even my favorite content business analyst, John Blossom, see things from a rather limited...
    read more | cat.: | Link John Blossom - Shore -- May 2




    Persuading People To Buy: Key Principles To Put At Work


      Persuading people to buy, to sign-up for your newsletter, or to download your supercool new PDF, it is much harder than internet marketers would have you believe, and to obtain tangible successes it is generally not enough to have a great product and to be able...
    read more | cat.: | Link Lisa Halabi - WebCredible -- May 1






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