Curated by: Luigi Canali De Rossi

Friday, May 31, 2002

Personality Profiling through Color Preference

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Online service

While this free online tool does not allow you to extend your reach or to communicate more effectively with new media technologies, it provides an insightful view into yourself from a colorful and unusual angle. In this respect and considering it an innovative application of new media technologies I have decided to devote a short review to it.

Nicely scouted by StraTechnologist and great friend Massimo Curatella who has nicely alerted me about this, I have tried out this new psycho-metering and profiling service online, which does the following:

You are presented with 8 colors on screen, and you are invited to select all colors by choosing your most preferred ones one at a time.

In the company own words "Colorgenics is the study of what colors mean to us as individuals and what they can tell us about our life path."

From the web site at: action=about

> We are all profoundly affected by light. For example, it is now a medically accepted fact that some people become chronically depressed when deprived of adequate daylight. They suffer from what is called Seasonal Affective Disorder (S.A.D.).

> We are also affected by the spectrum of colors that are the components of natural light. We often express our emotions in terms of color - "feeling blue" or "seeing red". What is less well known is that careful analysis of our own preferences for individual colors can accurately reflect our unique personalities and state of physical well-being.

> Colorgenics takes the next step - it allows YOU to quickly and accurately analyze your own color choices.

> Years of painstaking research in behavioral psychology have enabled Paul Goldin ( to develop a sophisticated but remarkably easy to use computer program. By examining your individual color preferences, Colorgenics speedily reveals to you your underlying character traits, and also provides an incisive insight into your well-being.

> The Colorgenics program is made up of eight standard colors - you simply select these colors in your preferred order. The number of ways in which these eight colors can be ordered is vast, and it is in the analysis of these permutations - and specifically the one personal order that you choose - that the power of the Colorgenics program becomes apparent. <end of quote>

While Colorgenics makes no claims of infallibility, the results that are made available seem to show a high degree of accuracy. In fact according to the company, 87% of respondents in a recent survey said that their analysis results were 'amazingly accurate' and my own experience and the one of my colleagues at work confirms this to be quite true.

To be as objective as I can I would state that Colorgenics does paint a frequently accurate portrait of one's own personality and well being, though it may at times generalize on certain aspects and altogether report wrong traits in a number of instances.

Here is an edited excerpt of what Colorgenics saw of my personality after I selected my eight colors (the many of you that know me in person can check how good computers are getting at this):

Edited and Personalized Colorgenic
Psychometric Personality Profile
of Luigi Canali De Rossi

Generated online at:

"At times, I feel as if I have missed out on a great deal that life had to offer and I go about trying to make up for past failures. Naturally at times I get depressed and I try to compensate for my 'missed opportunities' by living my life to the full. This is what, perhaps, may be described as 'living with exaggerated intensity'. In this way I feel I can break the chains of the past and start again - and it could be that I am right.

Most people are conditioned by their environment and I am no exception. I am an extremely emotional person - so much so that 'the wrong word' can lead me to tears.

I feel other people's pain.

I feel the need of sympathetic relationships and a pleasant work environment in order to develop and grow.

I am an impulsive, loving individual with a great deal of inherent feeling.

My emotions run high - but even though I feel as if at times I am about to burst this situation will pass. I should try to release my pent-up emotions by participating in some extra physical activities like running, swimming, whatever. There are indeed some favourite pastime, not necessarily strenuous, that can help me to relax.

At times, I am on tenterhooks and I can appear to be extremely nervous and upset. I am bored and I feel that life has far more to offer than this present day mundane existence.

The way that I feel indicates that I have the need for a responsive and understanding relationship.

While it could be said that I am prepared to follow up any opportunity which may present itself it is also true that I am very choosy and I refuse to be swept off by my feet unless integrity can proved to be 100% genuine.

Therefore I am holding back, keeping my emotions in check because before I let down my guard I have to be sure.

I am too trusting and I have no desire to be hurt again.

I am responsive to conditions around me - but forever under control.

The fear that I may not be able to fulfil or realise all of my ambitions makes me work and play hard. The thought of being prevented from achieving the things I want leads me to play my part with frantic fervour.

I don't like authority and I rebel against all forms of limitation.

I are my own person and I intend to stay that way and to get on in the world simply by my hard work and determination."

Does it look like ME?

See your Colorgenics profile at:

Readers' Comments    
2005-07-05 09:09:14


I'm a psychologyst, and I really want to learn more

2005-07-05 09:01:01


I want to know the relation of the colour with myself

2004-06-06 20:44:37


i want to know all the coloures what they mean ex:yellow someone
you really love

posted by Robin Good on Friday, May 31 2002, updated on Tuesday, May 5 2015

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