Video marketing is increasingly considered by online marketers and web publishers one of the most powerful and effective marketing approaches. But how do you actually go about creating video clips that can boost your visibility, marketing and conversions?
Photo credit dedek
If you look back at 2009, last year was definitely the time when online video boomed, showing a considerable growth worldwide. Just consider these two examples
Video marketing is definitely a key business strategy for Internet companies and professionals wanting to communicate effectively, in a direct, impactful and engaging way. There is nothing else that comes close to the effectiveness of a persuasive video message.
But please, do not buy into the story that a cool five-minute video clip on your website will double-up your conversion rate or tremendously boost your sales only by itself. When using online video there is indeed more strategy behind than just merely slamming some video content up on your web pages.
If you want to know how to effectively integrate online video with your marketing strategy, here is a special set of MasterNewMedia best 2009 articles and reports covering these topics
Choosing which kind of video you want to produce depends on how you measure the return on your marketing spend. But while there are risks and rewards for each kind of video, you can take for granted the big impact that video has on your viewers and customers.
by EyeView Team - October 2nd, 2009
How can you optimize your web site conversion rates by using online video? Sure enough, there are several things you can do to make your web published videos help you increase your web site conversion rates. Whether you want more ad clicks, more time on your site or more downloads of your latest PDF, video can greatly help. The key is knowing which are the variables that make a difference when adding video to your content. How do you find out?
by EyeView Team - September 2nd, 2009
What is the difference between uploading your video to typical video-sharing sites like YouTube or using instead one of the paid white-label video distribution services springing up here and there? Free video-sharing sites like YouTube, Viddler, DailyMotion and others have the advantage to be a no-brainer for anyone getting her hands dirty in video publishing.
by Robin Good - October 14th, 2009
Online Video Advertising For The Professional Publisher: A Video Interview With Jeremy Allaire - Part 2
What are the key trends impacting the fast moving world of online video advertising? What should professional web publishers expect when it comes to monetizing their online video assets? In this exclusive video interview with Jeremy Allaire, CEO of Brightcove, Robin Good attempts to find out the key trends emerging from the rapid growth of white label video publishing services.
by Robin Good - October 21st, 2009
Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 1
If you are struggling to understand the fundamentals of online video publishing, as well as how to use videos to do marketing, this video article with Lasse Rouhiainen gives you some good basic information on how to get started.
by Robin Good - January 8th, 20099
Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 2
How do you go about distributing your videos online in an effective fashion? How do you choose the right keywords to title your clips? If you are just starting up with online video marketing, these are probably some of your most pressing concerns. In this second interview (here part 1) I asked Lasse Rouhiainen to share some basic tips and advice for those like you who are beginners in this field, and want to know more.
by Robin Good - January 15th, 2009
Originally prepared by Robin Good for MasterNewMedia, and first published on January 5th, 2010 as "Video Marketing: The Best 2009 Articles And Reports From MasterNewMedia".
Guide To Online Video For Business - picpics
Online Video Marketing: How To Optimize Your Web Site Conversion Rates - Ruben Sarkisyan
Professional Video Publishing Trends: A Video Interview With Jeremy Allaire - Part 1 - Robin Good
Professional Video Publishing Trends: A Video Interview With Jeremy Allaire - Part 2 - Robin Good
Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 1 - Robin Good
Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 2 - Robin Good
Originally written by Robin Good and first published on MasterNewMedia.Robin Good -