MasterNewMedia
Curated by: Luigi Canali De Rossi
 


Tuesday, January 5, 2010

Video Marketing: The Best 2009 Articles And Reports From MasterNewMedia

Video marketing is increasingly considered by online marketers and web publishers one of the most powerful and effective marketing approaches. But how do you actually go about creating video clips that can boost your visibility, marketing and conversions?

video_marketing_the_best_2009_articles_and_reports_from_masterNewMedia_id46236141_size485.jpg
Photo credit dedek

If you look back at 2009, last year was definitely the time when online video boomed, showing a considerable growth worldwide. Just consider these two examples

Video marketing is definitely a key business strategy for Internet companies and professionals wanting to communicate effectively, in a direct, impactful and engaging way. There is nothing else that comes close to the effectiveness of a persuasive video message.

But please, do not buy into the story that a cool five-minute video clip on your website will double-up your conversion rate or tremendously boost your sales only by itself. When using online video there is indeed more strategy behind than just merely slamming some video content up on your web pages.

If you want to know how to effectively integrate online video with your marketing strategy, here is a special set of MasterNewMedia best 2009 articles and reports covering these topics

  • How to use video for business considering the return on your marketing spend,
  • How to use online video to optimize your website conversion rate,
  • A two-parted video interview with Brightcove CEO Jeremy Allaire on the ongoing and future trends in the online video industry,
  • Two video interviews with online video marketer Lasse Rouhiainen with basic tips and advice for the novice video publishers.

 

Video Marketing: The Best 2009 Articles And Reports From MasterNewMedia



Guide To Online Video For Business

Guide_to_online_video_for_business_id6561521_size485.jpg

Choosing which kind of video you want to produce depends on how you measure the return on your marketing spend. But while there are risks and rewards for each kind of video, you can take for granted the big impact that video has on your viewers and customers.

by EyeView Team - October 2nd, 2009

 



Online Video Marketing: How To Optimize Your Web Site Conversion Rates Through Video

Online_video_marketing_optimize_conversion_rates_id27738711_size485.jpg

How can you optimize your web site conversion rates by using online video? Sure enough, there are several things you can do to make your web published videos help you increase your web site conversion rates. Whether you want more ad clicks, more time on your site or more downloads of your latest PDF, video can greatly help. The key is knowing which are the variables that make a difference when adding video to your content. How do you find out?

by EyeView Team - September 2nd, 2009

 



Professional Video Publishing Trends: A Video Interview With Jeremy Allaire - Part 1

professional_video_publishing_trends_a_video_interview_with_jeremy_allaire_part1_size485.jpg

What is the difference between uploading your video to typical video-sharing sites like YouTube or using instead one of the paid white-label video distribution services springing up here and there? Free video-sharing sites like YouTube, Viddler, DailyMotion and others have the advantage to be a no-brainer for anyone getting her hands dirty in video publishing.

by - October 14th, 2009

 



Online Video Advertising For The Professional Publisher: A Video Interview With Jeremy Allaire - Part 2

online_video_advertising_for_the_professional_publisher_size485.jpg

What are the key trends impacting the fast moving world of online video advertising? What should professional web publishers expect when it comes to monetizing their online video assets? In this exclusive video interview with Jeremy Allaire, CEO of Brightcove, Robin Good attempts to find out the key trends emerging from the rapid growth of white label video publishing services.

by - October 21st, 2009

 



Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 1

online-video-marketing-best-tips-advice-lasse-rouhiainen-part1-size485.jpg>

If you are struggling to understand the fundamentals of online video publishing, as well as how to use videos to do marketing, this video article with Lasse Rouhiainen gives you some good basic information on how to get started.

by - January 8th, 20099

 



Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 2

online-video-marketing-best-tips-advice-lasse-rouhiainen-part2-size485.jpg

How do you go about distributing your videos online in an effective fashion? How do you choose the right keywords to title your clips? If you are just starting up with online video marketing, these are probably some of your most pressing concerns. In this second interview (here part 1) I asked Lasse Rouhiainen to share some basic tips and advice for those like you who are beginners in this field, and want to know more.

by - January 15th, 2009




Originally prepared by for MasterNewMedia, and first published on January 5th, 2010 as "Video Marketing: The Best 2009 Articles And Reports From MasterNewMedia".




Photo credits:
Guide To Online Video For Business - picpics
Online Video Marketing: How To Optimize Your Web Site Conversion Rates - Ruben Sarkisyan
Professional Video Publishing Trends: A Video Interview With Jeremy Allaire - Part 1 - Robin Good
Professional Video Publishing Trends: A Video Interview With Jeremy Allaire - Part 2 - Robin Good
Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 1 - Robin Good
Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 2 - Robin Good

Robin Good -
 
 
 
Readers' Comments    
blog comments powered by Disqus
 
posted by on Tuesday, January 5 2010, updated on Tuesday, August 2 2011


Search this site for more with 

  •  

     

     

     

     

    15575

    Recommended Resources

     

     

    Subscribe to MasterNewMedia
    Feature Articles and Reports

  • RSS Feed

          Mail

    Powered by FeedBlitz

     

    POP Newsletter

    Robin Good's Newsletter for Professional Online Publishers  

    Name:
    Email:

     

     
    Real Time Web Analytics