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Internet marketing strategies, online marketing tools, Web promotion, PR, online visibility and exposure tactics. Ethical online marketing. Permission marketing. Viral marketing. Marketing as a conversation. Monetization of independent news resources, blogs and RSS. Search engine optimization.

Monthly Archive

Advertising Future: Ads As Searchable Information Ads are nothing else but information devoted to promote, market, sell or provide specific information about a product, service, commercial event. Our brain processes ads as another information block. On the other hand our brain has also learned that ads need extra processing for useful application, as ... read more | cat.: Online Marketing | Link | Comment Robin Good -- September 23

How To Write Great Titles And Headlines For The Web Writing truly effective Web titles and headlines is a difficult and challenging skill. Photo credit: Maslov Yuri Few are good at this, and the ones that have learned what it takes to do this job right, keep most of their tactics for themselves. Writing great headlines for the ... read more | cat.: Online Marketing | Link | Comment Robin Good -- June 1

Classifieds Power: Craigslist Though I had been hearing a lot about a US-based free online classified service called Craigslist but it wasn't until a few weeks ago that I started to realize the effective power and usefulness of this service also for many people outside the US. Photo credit: Neža ... read more | cat.: Online Marketing | Link | Comment Robin Good -- May 18

RSS Advertising: How Can I Pull If You Keep Pushing? The latest RSS wave to hit the news is the final arrival of tangible RSS advertising options like the ones offered by Google AdSense (who is just beta testing the solution with a selected number of publishers), Pheedo, RSSAds and soon many others. Photo credit: Jim De ... read more | cat.: Online Marketing | Link | Comment Robin Good -- May 9

How To Measure A Blogger's Popularity And Reach: The Big Jump Becoming a reference source of information, once an impossible task for an individual, is now within the reach of anyone. With enough wit, perseverance and communication skills anyone can use the Internet as the key vehicle to realize this ambitious challenge. Photo credit: Alana Smith By using ... read more | cat.: Online Marketing | Link | Comment Robin Good -- April 6

The Personal Media Aggregator: What It Is And Why It Will Bring A Revolution To Creation Of Vertical Powerful Online Communities Personal Media Aggregators are the road to create instant-vertical-communities by way of becoming fulcrum points around which news, commentary, discussion, and networking opportunities around a very specific topic, brand, celebrity or writer can become a cohesive aggregating force. Photo credit: Sorin Brinzei Somewhere at the crossroad between ... read more | cat.: Online Marketing | Link | Comment Robin Good -- February 24

How to Make Money with Your Blog Site Which are the best and most effective ways to make a profit on your blog or independent news site? Photo credit: Georgios M.W. Prompted by Make Money off Your Blog, a recent editorial article from The Washington Post contributor Mike Peed, I would like to share my discoveries ... read more | cat.: Online Marketing | Link | Comment Robin Good -- February 7

The Commercialization of Weblogs Jason Kottke takes up the issue of advertising inside blogs and the apparent commercialization of a publishing movement that had initially appeared as being not only advertising-free, but in many ways also openly against traditional, intrusive ad practices. He writes: Lots of interesting observations to be made about ... read more | cat.: Online Marketing | Link | Comment Robin Good -- October 22

RSS Wave: Good Examples Of Newsmaster Sites As I have been introducing with increasing vigor the notion of a new professional role called the newsmaster, I have received many inquiries about how this fits into corporate information management strategies as well as into online entrepreneurial news business. The most frequent request has been the ... read more | cat.: Online Marketing | Link | Comment Robin Good -- September 17

RSS Wave: Good Ideas For Business And Marketing Applications Rok Hrastnik has recently engaged me in a short tour de force around some major questions on the future of email, RSS, and RSS possible uses for business and marketing goals. He is the man behind MarketingStudies, an online resource dedicated to explore many of the ... read more | cat.: Online Marketing | Link | Comment Robin Good -- September 15

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