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How To Write Great Titles And Headlines For The Web Writing truly effective Web titles and headlines is a difficult and challenging skill. Photo credit: Maslov Yuri Few are good at this, and the ones that have learned what it takes to do this job right, keep most of their tactics for themselves. Writing great headlines for the ... read more | cat.: marketing | Link | Comment Robin Good -- June 1

How to Make Money with Your Blog Site Which are the best and most effective ways to make a profit on your blog or independent news site? Photo credit: Georgios M.W. Prompted by Make Money off Your Blog, a recent editorial article from The Washington Post contributor Mike Peed, I would like to share my discoveries ... read more | cat.: marketing | Link | Comment Robin Good -- February 7

Bad SEO: Marqui Has The Reference Today, as part of the Marqui paid-blogger program, I have received a pointer to a SEO white paper. The 14-page report, that Marqui has apparently commissioned to Anvil (a SEO company itself), is available for access by anyone, albeit behind a short but still annoying registration ... read more | cat.: marketing | Link | Comment Robin Good -- December 30

The New Web Advertising Paradigm: Bottom-up, Distributed, Customized, Credible Bottom-up advertising is an idea whose time has come. The tipping point came about 3 days ago, when John Battelle finally published a short but powerful blog post entitled "Sell Side Advertising: A New Model?". The idea had been indeed circulating for some time through a few ... read more | cat.: marketing | Link | Comment Robin Good -- August 29

PACmeter - Popularity, Authority, Credibility Online: How To Measure Them? Popularity The quality of being widely accepted, sought after or admired. www.cogsci.princeton.edu/cgi-bin/webwn Authority Power of influence, either granted to or developed by individuals, that leads to others doing what those individuals direct. www.dhs.state.or.us/admin/ois/pmo/publications/pmo_glossary.html A measure of how reliable a source of information is. Is the article wriitten by a recognized ... read more | cat.: marketing | Link | Comment Robin Good -- August 11

Weblogs And RSS For Business And Marketing: Counterpoint With Brio Here is my personal follow-up commentary to the last RSS Weekly event that took place last Thursday, June 17th online. My review of some key points that emerged from that event act also as a bridge to the opinions expressed by Eric Rice in his follow-up ... read more | cat.: marketing | Link | Comment Robin Good -- June 19

How To Select Appropriate Images For Publication Though most non-specialists approach the selection of images from a purely subjective standpoint, electing some to be nicer or more "appropriate” than others, there are indeed better and more objective methods to identify images that suit best the need to communicate, present or visualize an idea, ... read more | cat.: marketing | Link | Comment Robin Good -- January 21

The Holistic Approach To Online Communication Strategy Small, medium and large sized organizations are finally arriving at a stage in which the Web represents for them a critical communication, PR/PA, marketing and commercial venue essential to their survival. It is during this realization phase, that most organizations evaluate the restructuring, improvement and reconsideration of ... read more | cat.: marketing | Link | Comment Robin Good -- November 19

Search Engine Marketing and Positioning Search Engine Marketing and Positioning: How to Identify Your Online Knowledge Niche In this article: 1. Overview 2. Strategy 3. Action 4. Mini-tutorial 5. References I have extracted the best and most relevant part of my new free course on Exposure and Visibility for Online Marketing and I am offering it to you ... read more | cat.: marketing | Link | Comment Robin Good -- April 25

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