marketing - Articles Archive
from September 15, 2004 to June 2, 2004

RSS marketing - key questions to ask: 1) In your experience, what are the best marketing and business uses for RSS? Could you perhaps give us some practical examples? 2) But what are the greatest benefits of using RSS as a content delivery vehicle? 3) The number one ... read more

Here is my counterpoint to the corporate blogger manifesto Robert Scoble has just published through the ChangeThis initiative. He has gotten some really good points. But the view of the emerging grassroots, semantic Web should reflect some universal laws that seem not yet to find way ... read more

Bottom-up advertising is an idea whose time has come. The tipping point came about 3 days ago, when John Battelle finally published a short but powerful blog post entitled "Sell Side Advertising: A New Model?". The idea had been indeed circulating for some time through a few ... read more

The hot issue remains pretty much the same. Here is an industry, dynamic, fast growing and exciting with new tools and technologies showing up on my radar on a weekly basis now, but with no real voices, personalities and character as the audiences they are targeting ... read more

"Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to ... read more

John Blossom captures in a great article the essence of what is already happening with the emergence of very dedicated news channels and search tools. "While major search engine indeed have changed the face of what's considered valuable content, search technology as a whole is empowering ... read more

Ben Hunt pointed me to this article on Wired and asked with surprise if blog commerce is next up on the list. Yes, Ben, not only blog commerce is coming up next, it has already been here among us for a while. We are just not ... read more

Steve Outing reports of an all-commercial TV channel in Britain, the Advert Channel. "Yes, that's right, 24 hours a day of commercials, with no pesky programming to interrupt things. Of course, this would be just a crazy idea if some TV commercials weren't funny and entertaining. ... read more

Google spills discretely its own philosophical life paradigm in a short list of statements/realizations that deeply should deeply reflect its official heart and mission. In your opinion is this a faithful true credo of Google mission or is it just a smartly worded PR piece? 1) Focus ... read more

For an online marketer wanting to best leverage the enormous reach of Google and other major search engines and the precise ability to target information surfers through the use of well crafted titles and significant keyphrases there have been multiple tools and online services providing this ... read more

"Sending thousands of newsletters is ultimately a pointless exercise if those e-mail messages are not opened and read." It is essential therefore to strategically analyze those critical factors that determine how users react to your email messages. When subscribers receive your email alert or newsletter issue ... read more

Aggressive and ethics-free emarketers, those early adopters of new technologies, who often act as new media minstrels in popularizing and evangelizing the good value of some new technology or of some new approach in using it, are back in force while now heralding the fiery RSS ... read more

"The biggest challenge in e-commerce is to create trust. On the Web, your company is completely virtual. People can't touch the product. They don't get impressed by your big building or fancy décor. They don't get schmoozed by your high-wattage salespeople. They simply see a few ... read more

"Independent musicians are augmenting traditional promotional methods such as touring, word of mouth, fan clubs and posters with Web sites, e-mail lists and blogs. Listener recommendations, online preview clips and samples, shared playlists and other grassroots Web tools are also changing the music landscape. Bottom line: ... read more

Newsletters are still one of the main distribution and loyalty-building channels for much of the content published on the Internet. Their value for keeping an open channel with your readers and their potential for expanding your loyalt reader base is unabated. Though I personally estimate the ... read more

Steve Outing writes: "Perhaps the most common justification for forced user-registration is that it allows managers to monetize (to use the hackneyed phrase from the dot-com boom days) visitors by better targeting advertisements -- Web and e-mail -- based on users' submitted personal data. The rationale ... read more

"Until recently, the thought of employees blabbing freely to the masses about their work on company time -- without the suits from PR hovering over them to stay "on message" -- would have created panic in the executive suite. But in the past year, employee blogs ... read more

John Battelle says: "If advertisers are going to truly benefit from marketing on blogs, they will have to get to know each one to the point that their ads speak with a voice that is consistent in the community where they are advertising." Bill Flitter of ... read more

"In the new world of work, you are a brand. And to stand out and prosper, you must leverage your experience, way of thinking, ideas, skills and braggables to create a perception that there is no one in the marketplace quite like you. I call ... read more

"An interesting connection and developing nanopublishing business through nurturing talent: "This very model of broadcast folk art may be the thing that places weblogs on a viable footing for the long term as a communications medium that moves both people and profits. The popular music industry ... read more