Advertising - Articles Archive
from August 16, 2006 to October 8, 2004
You build a site to attract visitors, but the more visitors you get, the more expensive it becomes to maintain the site. So, like many other publishers, you turn to online advertisements, like Google AdSense, for revenue.
Photo credit: The Google AdSense guy - (c) ... read more
Sandra Tsui - AdSense Blog - August 16, 2006
Contextual advertising is now available from the Amazon Associates program too and the possibility of its use next to Google AdSense contextual ads may reserve you some interesting surprise.
Amazon has recently introduced a new beta program, labelled Omakase Links, where Amazon associates can automatically display products ... read more
Dave Taylor and Robin Good - AskDaveTaylor - August 4, 2006
Do you want to automate the entire direct advertising sales process for your web site?
Would you see as a definite advantage the ability to sell directly to your potential advertisers, setting prices and terms?
Photo credit: Alex Bramwell
The time when you can finally control and manage all ... read more
Robin Good - June 8, 2006
"Many advertisers are worried that traditional ways of reaching consumers, including the 30-second television spot, are losing their power to persuade.
Television viewers have more channels and media to choose from, and digital video recorders and video on demand allow them to skip ads entirely.
To ... read more
Robin Good - May 17, 2006
Advertising search allows consumers to voluntarily seek and access personally selected commercial information (ads) on product and services they are interested in.
TiVo, the company that pioneered a brand new category of television-ads skipping products with the development of the first commercially available digital video recorder ... read more
Robin Good - May 9, 2006
"Disease mongering exploits the deepest atavistic fears of suffering and death. It is in the interests of pharmaceutical companies to extend the range of the abnormal so that the market for treatments is proportionately enlarged."
Iona Heath, General Practitioner at the Caversham Practice in London
Photo credit: Michael ... read more
Sepp Hasslberger - Health Supreme - April 17, 2006
a) a highly efficient Content Syndication and Distribution venue, c) a smart Contextual Advertising system that matches ads to high-quality content, d) an On-Demand Content marketplace for online publishers: this is what Mochila, a new publishers' marketplace, intends to offer to its multiple stakeholders.
Mochila clears ... read more
John Blossom and Robin Good - Shore - April 4, 2006
"...the value that publishers and advertisers can gain from considering the value of content endorsed on a person-to-person basis has enormous potential."
Content relicensing services provide publishers with steady if somewhat unglamorous revenues from individuals and institutions willing to pay a premium for the rights to redistribute ... read more
John Blossom - Shore - March 21, 2006
Mordechai (Morty) Schiller writes in a comment to a truly insightful post by Steve Outing:
"I don't see interactive advertising flying on Madison Avenue. (Although that fortress is already being stormed by the likes of Epinions.com and PlanetFeedback.com.)
Photo credit: Cristoph van der Bij
But it's a ... read more
Steve Outing - eMedia-Tidbits Poynter Institute - March 16, 2006
2005 is almost over, but looking ahead remains my passion. Here are a few more anticipations and predictions that should be added to my original Web Predictions for 2006 which I wrote over a week ago.
Photo credit: Stefano Carboni
Here are ten more disruptive and powerful changes ... read more
Robin Good - December 31, 2005
Until the Yahoo Publisher Network and the Chitika Mini-Malls did enter the contextual advertising market this year, Google AdSense was the only supplier of text-based ads dynamically matching the content of any content they were placed next to.
As many of you already well know, such text-based ... read more
Robin Good - December 22, 2005
"According to a new study, consumers using RSS readers are more likely to click on an ad presented as a stand-alone post than on ads within posts, at 7.99 percent versus 0.85 percent, Mediapost reports. The study, conducted by Pheedo, shows that one ad for every ... read more
Robin Good - December 16, 2005
If you're looking to improve your business, just give me 180 seconds and I will tell you why you should invest in blogs and not in traditional highly trafficked sites.
Photo credit: Robert Scoble
I will start by sharing with you data coming from a recent US study ... read more
Alessandro Banchelli - November 26, 2005
Just before the weekend Google announced a new advertising feature that will allow advertisers to select the specific sites on which they will want their ads to appear on.
Google stated that this new feature, known as Onsite Advertiser Sign-up, will allow independent publishers to hook and ... read more
Robin Good - Eric Auchard - Reuters - November 21, 2005
"Podcasting, blogs and 'wiki' will continue to gain momentum and attract an increasing number of consumers - both content creators and content users.
All indicators point to consumer generated media becoming a promising 'ad spend' opportunity, particularly for advertisers looking to reach specific micro-communities.
Interactive advertising ... read more
Robin Good - 24/7 Real Media - November 11, 2005
Keyword research using Wordtracker can be the cornerstone of an effective online marketing strategy, and a recently-released ebook details how to best use the software to its full potential.
Photo credit: Diego Medrano
Compiled from articles by several online marketing experts including Robin Good, the guide discusses ... read more
Robin Good - October 8, 2005
Ads are nothing else but information devoted to promote, market, sell or provide specific information about a product, service, commercial event.
Our brain processes ads as another information block. On the other hand our brain has also learned that ads need extra processing for useful application, as ... read more
Robin Good - September 23, 2005
"...blogs do have a specific role to play in the online advertising mix.
Advertisers should look to blogs as a way to organically grow trends by leveraging the role of bloggers as peer influencers.
By associating their message with the blog’s image, advertisers can legitimize new ... read more
Jon Gibs - Senior Research Manager - Nielsen//NetRatings - August 31, 2005
Pay-Per-Click marketing has become one of the leading advertising models in the online world, with marketers only paying for actual traffic they receive.
As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. ... read more
Sharon Housley - July 5, 2005
How contextual should advertising be? Could there be instances when contextual ads are inappropriate, from an ethical viewpoint? If you were to write an article on your site about how fluoride in the public water supply might be causing obesity, would you be happy to allow ... read more
Robin Good - October 8, 2004
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