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October 21, 2005
Participatory TV: Webcam Connected Opinion-Makers Premier On Independent Television Channel Nessuno.tv
I am just out of a live participatory television program, a pioneering and successful experiment by Italian independent and alternative grassroots satellite + online TV station Nessuno.tv.
During the live TV show which went live between 9 and midnight last night, the show hosts showcased video news shorts edited by different contributors, while interviewing individuals in the studio, open for anyone to visit and sit-in during any of the live programming.
But the most interesting thing was that for the first time Nessuno.TV pioneered the intervention of home-based individuals connected to the show via webcam.
I was myself kindly invited to join the show which focused on Italian pop star Adriano Celentano and his new political/musical television show just launched on state-wide public funded RAI television.
So while I had the opportunity to briefly voice my own humble opinion on the topic, I was totally thrilled by the bridging of traditional television as I used to know it, with the new revolutionary paradigm of a true participatory channel.
The show went live on the Web as well as on traditional satellite TV (in Italy, Channel 890 of the Sky menu). I was therefore able to see myself on the big tube in front of me, while viewing on my own laptop screen the production assistant giving me indications on when to intervene and the real-time video feed of the actual program.
Wow. That was truly something. Thanks Nessuno.tv for showing this is not part of a dream world anymore.
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posted by Robin Good
on Friday October 21 2005
updated on Monday January 30 2006
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September 23, 2005
Advertising Future: Ads As Searchable Information
Ads are nothing else but information devoted to promote, market, sell or provide specific information about a product, service, commercial event.
Our brain processes ads as another information block. On the other hand our brain has also learned that ads need extra processing for useful application, as they are psychological treats served to persuade you to spend some money somewhere.
Some of the extra processing our brain has to do when looking at ads is to keep those messages in context with other not-explicit facts about those very ads, like:
Ads cannot be trusted word for word.
They portray realities and scenarios that are part of a fantasy world.
They are not verified or certified for truthfulness.
They cannot be challenged.
In the sense that no-one can easily challenge an ad statement while having the same exposure and playing ground as the ad itself. Yes you could complain, you could make a legal suit but you could not easily challenge ad statements in their tracks, just like blogs today can challenge a misleading or false mainstream news item as it breaks.
But does it have to be like this?
Do we really need to be slaves to a system of marketing and promotion born out of the unique scenarios dictated by our now past mass-industrial era? Are the boundaries dictated by factors of scarcity of space, time and attention still there?
In the age of information, where abundance is a modest description of the gigantic wave of information bits flowing around us, scarcity is a game played on you by those who either can't see ahead, or have large interests in making sure we don't "wise-up" to something smarter.
Our ever running brain monkey loves the infinite opportunities ads offer to its insatiable craving for distraction.
But do you too?
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posted by Robin Good
on Friday September 23 2005
updated on Saturday January 21 2006
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September 16, 2005
What Blogs Are: A Collaborative, Open Model For Information Exchange
I have been hearing and talking so much about blogs that for a while I stopped listening. I personally never felt in tune with those wanting to define blogs in terms of specific software-based features that allow easy publishing of content online, while adding RSS, comments and trackback ability, served generally in a web-site that displays a reverse chronological display of articles on its home page.
I had enough of this craze which wanted to slot something that should be defined not only by the use of non-technical, low-cost, one-click online publishing software but rather by the many different uses and applications that such enabling technologies have made possible.
Photo credit: Robin Good
James Torio has recently taken on the challenge to write about blogs and media phenomenon they represent: blogs are social change tools, business venues, support and development instruments, wonderful marketing channels, gateways to innovative learner-centered education and peer-review journals for a new media world in which each individual can have a voice that is equally accessible as the one coming from CNN or the BBC.
Nonetheless the big fuss many of the early adopters of blog technology have made of their newly acquired communication potential, only a handful of them have fully understood and leveraged the opportunities offered to them by the new medium.
What bloggers have yet failed to achieve in full, is having been able to clearly communicate and explain the power that these tools offer to the non-technical person. The immense opportunity yet untapped by our many brothers and sisters who while having a sharp mind and desire to have an impact by communicating to others their ideas are still stuck in sending emails to their network of contacts.
James Torio does a great a job of providing such a support, enabling those who are still untouched or even alienated by the blogging revolution to learn and understand better what is really happening.
If you are such a person I invite you to spend some time reading his outstanding thesis paper, which, with his permission, I will be joyfully bringing to you via this column.
If you want to "know", "use" and "benefit" from blogs in the future, this is recommended reading. It's New Media Culture 101.
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posted by Robin Good
on Friday September 16 2005
updated on Sunday February 12 2006
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August 12, 2005
Virtual Teams Doorway To Effective Collaboration
To make virtual business-based networked team work effectively we spend way too much time and resources focusing on the technologies and software tools which would best retrofit our needs for improved, faster and more efficient communications.
We test, compare, review and experiment tons of new tools searching for features and facilities that can supposedly best support the many different work situations we need to face.
But when it comes down to online collaboration, team coordination and management, there are so many human-based variables at play, so many critical components to effective information exchange, workflow distribution and knowledge sharing, that delegating technology to take the full responsibility of the solution can only do so much to improve our collaboration and cooperation efficiency.
This is why, as a researcher of new media technologies and scout of new and more effective ways to online collaboration I have diven early and deep into the invitation made to me a few months ago by Ken Thompson.
Ken, is a UK-based analyst and expert in organisational development with a strong nose for going beyond what is readily apparent and an uncanny ability to research scientific and socio-biological literature to draw fascinating learning lessons on how we could very readily learn from the many existing successful living systems of the key characteristics needed to operate a succesful team.
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posted by Robin Good
on Friday August 12 2005
updated on Thursday February 16 2006
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July 11, 2005
Can Video Long Tail Boost Learning And Educational Opportunities?
Call it Open Source Television, Internet of Video, Internet Television or any other name you like, the essence remains the same: a huge amount of openly accessible video content is already becoming available on the Internet.
In spite of big telecoms heavy promotion of supposedly new television approaches offered by the so-called IPTV (Internet Protocol Television), from my point of view, the real innovation and revolution is taking place somewhere else: on the Web.
Photo credit: Erik Dungan
For the first time education could look at television as a new resource, rather than as an enemy and carrier of low-quality, brainless programming. The traditional enemy of culture and learning may be gearing up for a major comeback.
When content production becomes detached from a distribution system based on scarcity, a whole new army of video producers will emerge making available large quantities of news, documentary, reporting, and educationally-valuable content to anyone.
I am just out of the Open Content and Knowledge Sharing international conference sponsored by a number Italian Universities as well as by several other academic groups and organizations.
My presentation at this event focused on providing some vision on how the extended effects of the Long Tail of Video and of other converging forces may indeed bring an unknown new set of opportunities also to the academic and educational world.
The arguments presented pivot around four key issues:
1. What are the ten revolutionary factors creating a revolution in how content, including video and film are produced and consumed?
2. What is The Long Tail of Internet Video and what are the consequences of its existence?
3. What are the key differences, everyone is not talking about, between IPTV and Web-based Internet Television?
4. What are the unique opportunities that the world of education can access by riding this new media revolution?
Here is how I attacked each one:
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posted by Robin Good
on Monday July 11 2005
updated on Saturday January 21 2006
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June 16, 2005
Change Agents With The Balls: The Rise Of The Amateur Professionals, Prosumers, Pro-Ams
As access to powerful and low-cost new media, electronics and digital technologies becomes easier and easier thanks to innovation and lower and lower prices, creating value, products and good content is not anymore the exclusive property of large corporations, or financially equipped teams of investors. Amateurs professionals are figuring out in more than one way, that they too can be effective and even sustainable products creators without needing to tap into large budgets, expensive machinery and highly paid professionals.
Are you one?
Thanks to the Internet and to the ongoing growth of former underground movements like Open Source, Blogging and P2P, a growing number of individuals are figuring out that even creating their own newspaper, magazine, radio or TV channel it is not anymore out of their reach.
Yes, their creation may not have the slick interface and the 9-months testing period that a Sony product can guarantee, but the level of innovation and the speed at which new ideas can be embedded in such amateur-created new products and services can outpace established players.
Good examples of this come from all directions: Skype, the first free Internet-based voice communication tool that works better and much more economically that a standard telephone it is not the fruit of research and engineering of a large multinational telecom. New P2P technologies like BitTorrent or the lesser known Byte Tornado utilized by the Cybersky-TV project, allow the distribution of audio, music and television programming (at broadcast quality levels) without the use of satellites, cable or antennas of any kind, is unsettling big media executives in their chairs.
What does it make these amateur professionals increasingly more powerful, but critical to the development of user-driven new products and services?
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posted by Robin Good
on Thursday June 16 2005
updated on Saturday January 21 2006
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