Private label video publishing services allow professional web publishers to move beyond zero-cost video sharing sites like YouTube and onto video distribution services which guarantee faster transcoding, HD video quality, the option to schedule both VOD and scheduled programming, CDN-based distribution, ad management and integration as well as white-labeling and personalization of your video player.
If you are looking for solutions that would allow you to set up a professional web TV channel of some kind, one for which you have a budget to spend and hope to sell advertising and sponsorship for, you have no choice but look for a private label video publishing and distribution service.
The traditional free video sharing sites like YouTube, are great for uploading and distributing at zero cost your favorite video clips. Much less exciting is the moment when you want to start controlling the ads that are displayed on your video clips, or you want to set up a day-by-day video programming schedule while monitoring and analyzing traffic, views and clickthroughs.
This is why to move from amateur video sharing to professional video publishing you really need to consider seriously whether you have a budget to support the costs that such pro video distribution services require. The video services I review here have all some kind of monthly or yearly fee that is clearly not within the reach of the typical blogger or independent video-maker.
On the other hand what's the use of publishing tens of video clips and having hundreds of thousands of video views on YouTube if this provides very little return in terms of visibility and revenue for your business or web site?
The times are ripe for serious and economically capable video publishers to step up significantly above the generic, amateur Internet video publisher, and to strengthen their online video presence by providing extra quality, reliability, speed and monetization options which are so critical to their own future survival.
In this MasterNewMedia guide I have selected, reviewed and compared for you the best white-label video publishing and distribution platforms available out there, while paying particular attention to their key traits, strengths and weaknesses.
This is an area that will see fast growth and many new entrants in the near future due to the increasing demand for quality video channels and the need for many video sharing sites to start earning back their rapidly escalating bandwidth and storage costs.
If you are into video publishing or are considering the move from amateur to professional video publishing, this guide can help you get a comprehensive view of this new market and of the traits and features that characterize the first group of providers competing to get your attention.
Multicast is a white-label video distribution platform that broadcasts both live and on-demand videos. Multicast provides 80 customizable video players which supports redistribution on third-party websites and also ad display if you integrate Multicast with third-party ad networks like OpenX or Real Media. The video platform can also be used to distribute videos to mobile devices like the iPhone. All videos deployed are encoded in Flash H.264 format. No programming is available, nor HD videos are supported. For pricing plans you must contact a sales representative. More info on corporate website.
Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia, and first published on July 6th, 2009 as "Professional White-label Video Publishing Platforms: Guide To The Best Services".
Originally written by Robin Good and first published on MasterNewMedia.Robin Good -