Online Marketing - Articles Archive
from October 10, 2007 to September 3, 2007

E-books, are they coming or not? Eight months ago, contaminated by the insight and enthusiasm of Antonio Tombolini, the Italian e-book pioneer, I had given in-depth coverage to this little talked about technology that is slowly but steadily improving its capabilities. Apparently unnoticed by most, ebooks ... read more

Online publishers and independent video producers rejoyce: Google has just announced the launch of "Video Units", a new video-based advertising format that matches the breadth of consumable video content of YouTube with the huge Google AdWords advertising inventory. The new Google Video Units are a new ... read more

How do you get your message to spread? How do make sure your voice and idea does not get lost into the raising noise all around you? How do you market your brand now that the TV industrial complex advertising mechanism costs more but delivers increasingly ... read more

How do we share, collaborate and cooperatively support each other effectively online? Are there ways and methods we can use to improve our online sharing and collaboration abilities? Joshua Porter, brings in another inspired short essay, this time focusing on what you need to do to ... read more

Internet ad revenue optimization can be a tricky business, and often involves spending a good many sleepless nights testing ad units, placement, and even which networks to give your business to. A new service, however, promises to automate the entire process, and claims that you ... read more

How are US citizens consuming media and what do they want from it? Deloitte’s Media & Entertainment has published the results of its first comprehensive media consumption survey, providing a generational “reality check” on how American consumers between 13 and 75 years of age are using ... read more

Is it better to optimize your web site for page views or for user experience? This is the question that more and more online publishers are asking themselves as advertising agencies and the buzz around new metrics hint at the need to look in new directions ... read more

A newly launched web-based service allows you to easily improve the quality of your video clips by simply letting it analyze your clip and making automatic adjustments to it. The only thing you need to do is to upload your video clips and FixMyMovie does all ... read more

Paul Rand, one of the most prolific and successful American graphic designers of the past century, lays down in this short essay the foundations of what the "politics of design" are all about. Rand's design philosophy is valuable for anyone interested in improving her understanding of ... read more

Video interview recording is the ability to record good quality video out of one-to-one at-a-distance video conferencing calls for the purpose of conducting and publishing interviews done with people that cannot be physically present at your location. But for however simple it may sound, video recording both ... read more

Social media is often perceived by those inside the corporate world as something either too difficult to grasp or as an online time-waster targeted at teenagers. In reality, social media create an ever growing number of opportunities that allow companies to engage into real ... read more

If you are a WordPress blogger and you are curious about how you can start optimizing your blog so that your articles come up higher inside Google and other major search engines results pages here are some pointers, a good video tutorial and SEO advice on ... read more

Yugma Skype opens-up the door to contextual, just-in-time collaboration, making it possible for any existing Skype user to start screen-sharing, live annotating or giving remote control of the screen to anyone in a few mouse clicks. What's more impressive is that Yugma for Skype supports up ... read more

"Internet advertising revenues in the US set a new record of $16.9 billion in 2006, according to the Interactive Advertising Bureau/PricewaterhouseCoopers Internet Advertising Revenue Report. That’s a 35% gain over 2005, and the growth has continued this year: It hit another record of $4.9 billion for ... read more

Increasingly, web 2.0 web sites provide you with a flurry of new tools, services and technologies all supposed to help you better leverage your existing communication skills via social media networks, new online distribution and delivery options and emerging alternative media publishing opportunities. ...and if you are ... read more

Communicating clearly aesthetic concepts and ideas that relate to visual design is most often a much underestimated task. Take design presentation meetings in which you, the designer, are expected to showcase your visual proposal and ideas. Do you and your clients talk the same design language? More ... read more

Getting an organization to start appreciating the value of usability and user-centered design is not an easy task. Imagine, getting them into using it! The greatest obstacle is generally posed by the many organization stakeholders not wanting to change their established rules and practices, workflows and methods. ... read more

The waters have calmed down after an August in which the sudden loss of all search engine traffic coming from Google has created an emergency situation here at Master New Media for over ten days. Having taken the time to study and analyze all that happened ... read more