As eMarketer forecasts that by 2014 77 percent of US internet users will consume online video, it starts to be evident that online video is fast becoming a major opportunity for many publishers.
Photo credit: lepas2004
For brands, online video offers an opportunity to engage and communicate more effectively to their customers. For publishers, online video creates an opportunity to deliver more compelling content in a new enticing format. For advertisers online video is one of the most effective ways to reach a wider segment of their audience.
This MasterNewMedia guide, is a curated digest to the best 2010 articles and reports on online video and it specifically covers:
All the details, here below:
In this highly visual and data-rich industry report, you can get a good view of how much online video is presently used across different regions of the world and relative to other established media.
by TubeMogul and Brightcove - December 16th, 2010
While Part 1 provided a directional snapshot on the emerging 2010 trends in the online video landscape, Part 2 of this report introduces you to hard data regarding the penetration and consumption of online video used for commercial and marketing purposes.
by TubeMogul and Brightcove - December 23rd, 2010
In this report Enrique Serrano focuses on explaining the technological implications of the Apple-Adobe war over video codecs as well as how this new technology war going to impact your personal online video landscape.
by Enrique Serrano - May 27th, 2010
The MasterNewMedia research team has prepared a comprehensive guide to bring together all of the "fundamentals" you need to master to fully understand the basics of video encoding.
by Robin Good, Daniele Bazzano and Elia Lombardi - August 16th, 2010
How can you get a nice background music to place on your videos without infringing the law? The MasterNewMeda research team comes to the rescue with this guide listing all of the best services on the web to get or download open and unrestricted royalty free music.
by Robin Good and Daniele Bazzano - August 31st, 2010
In this guide I have selected, reviewed and compared for you the best white-label video publishing and distribution platforms available out there, while paying particular attention to their key traits, strengths and weaknesses.
by Robin Good and Daniele Bazzano - July 6th, 2010
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on January 13th, 2011 as "Online Video: The Best 2010 Articles And Reports From MasterNewMedia".
Online Video Trends: The Complete Media Industry Report - Part 1 and 2 - Michele Piacquadio
The Online Video Encoding Formats War: Apple vs Flash vs H.264 - Infographic - Warezgen
The Video Encoding Guide: Codes, Formats, Containers And Settings Explained - Canon
Royalty-Free Music: Where To Find Free Music Tracks For Your Video Clips - enot-poloskun
White-Label Video Publishing: Guide To The Best Private Label Video Services - Liubomyr Feshchyn and Christophe Testi mashed up by Robin Good - edited by Francesco Caruccio
Originally written by Robin Good and first published on MasterNewMedia.