Online Video SEO: How To Make Your Video Content More Visible On Major Search Engines

Online Video SEO is all about making your online video content more visible and easier to find on Google and other major search engines. In this article you can learn what are the critical components, techniques and tools you should adopt to significantly increase your online video content visibility.

Photo credit: Luis Francisco Cordero

But to get good traffic on your blog site, and appearing among the top results is not as easy as it may sound. Findability is the key. The more easily people can find your videos when do they do a search online, the greater the amount of traffic you will get. Sounds simple enough, no?

What's the secret formula then to get high search engine results rankings for your video content?

A well crafted title, good tags, metadata, RSS, are just some of the components that play a critical role in making your video content more readily accessible on major search engines.

David Reilly, managing director of search engine marketing and optimization company Barracuda Digital, shares with you today all of the main strategies you need to adopt to get your videos seen by as large an audience as possible.

Intro by Robin Good

 

 

 

Optimising Your Online Video Content

Intro

Online video's now one of the best avenues to engage and market to an online audience. Video enables publishers to communicate a message on multiple levels - via visual images, the spoken word, music and visual text.

Online video enables website owners to reach a huge growing audience for minimal investment and with video now being incorporated into universal search results on Google this presents a major commercial opportunity to boost traffic and SEO performance.

Below is summary of tips to maximise your video optimisation.

 

Video Sitemaps / MRSS / RSS

Click above to enlarge image

If you host videos on your site, you need to direct the search engines to your video content via a separate video sitemap, RSS (Really Simple Syndication), or media RSS (MRSS) file.

Creating a video sitemap could improve Google listings by allowing the search engine to access content and metadata that will enable it to add the footage to Google's video index.

The video sitemap is an extension of the Google sitemap protocol that ties together your video content and the metadata required to get it noticed.

For each video you can add a duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it. The included video URLs will then be searchable via Google's video index and may even appear in other search products offered by Google.

 

Surrounding HTML / Optimising Meta Tags

If you want your video to rank well, you must give the search engines something to index and rank. Surround videos with relevant on-page HTML that is easily indexed by the search engines.

Optimise for key phrases that reflect the content and the terms users search on. You could even tag each scene.

 

Descriptions / Title Tags / URLs / Video File Names

Descriptions and titles should be optimised with relevant key phrases.

Video titles should be catchy to encourage users to view the video. They should include key phrases that are relevant to the video, and where possible, to your product / brand.

 

Max Out The Tags, Title And Description For Every Site

The more metadata describing your video, the more likely someone is to find your video.

Many uploaders waste opportunities by adding few or non-descriptive tags. Tags and the category you choose should be relevant to the video.

Video creators can go from little viewership to regularly featured producers simply through a better choice of category. Remember to place keywords in the keyword tag portion of the website the video is on and anywhere else that requests 'tags'.

<title>BBC NEWS | Business | US unveils $250bn banking rescue</title>
<meta name="keywords" content="BBC, News, BBC News, news online, world, uk, international, foreign, british, online, service" />

 

Add The Keyword "Video"

Lots of people add the word "video" to their search query. Make sure you add the word "video" to your title, h1 tag, description, metadata etc.

 

Transcripts

A great way to give the crawlers something to index is to provide (or publish) a transcript.

Add a transcript to each video file via the video status page. Create a keyword-rich title for the transcript and a brief synopsis of its subject matter.

Google prefers it if the format of the transcript is time-coded and saved as a .txt file. A time-coded transcript breaks the script of the video into segments. Each segment includes the time the words in the script are being said in the video followed by the actual words of the script.

The time of each segment should be listed in the following format: HH:MM:SS.mmm. Each timestamp is relative to the start of the associated video file:

 

Be Careful About Flash Video

Search engines have a hard time crawling video content inside Flash players. If you have to have Flash videos, place them on HTML pages containing text for the search engines to index and a navigation scheme they can follow.

The next-most compatible format is an .mpeg format, since if a user has either Windows Media Player or QuickTime they'll be able to view it.

Note: compatibility comes with a price: .mpg files are much larger than modern formats for the same amount of quality - sometimes up to twice as large.

 

Conclusion

Online video in 2008 provides fantastic ROI and relatively uncompetitive marketing opportunities to boost natural search performance and traffic.

Originally written by David Reilly for Webcredible and first published on November 1st 2008 as "Optimising your online video content".

About the author

David Reilly is Managing Director of Barracuda Digital. Based in London, Barracuda Digital is a dynamic, performance based Search Engine Marketing consultancy specialising in areas including natural search optimisation, search consultancy, SEO training, paid search management, and video optimisation.

Photo credits:
Be Careful About Flash Video - King Pin's Forums
All other images by Webcredible