For most of the people, online marketing is a risky business. A field packed with well-dressed unscrupulous people, who use all kinds of dirty tricks to carve money out of unaware visitors who land on their website pages. But this is just one kind of online marketing.
Photo credit: Ndul
Professional online marketing is the science of communicating effectively with your readers and potential customers. Well-done online marketing involves an accurate selection of all the market niches available and an ongoing true conversation where you offer all the best bits of content, tools and resources that you have without first asking for something in return.
This MasterNewMedia guide to the best 2010 articles and reports on online marketing, is meant to be a toolbox of useful resources and recommendations to promote and sell your products on the Internet in the right way, by leveraging a true relationship with your audience and by offering tangible value. Specifically, this guide covers:
Here all the details:
How do you build a personal brand around yourself? Can you really create a business online simply by sharing your knowledge online? Robin Good shares his own strategy to market yourself online by sharing his own personal experience.
by Robin Good - February 26th, 2010
What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this guide on viral marketing you can learn and understand the basic principles, foundations and strategies at the heart of effective online viral marketing.
by Robin Good, Daniele Bazzano and Elia Lombardi - July 13th, 2010
In this highly comprehensive and in-depth guide, MIT Professor Henry Jenkins and his team illustrate in simple terms how and what makes something "viral" as well as explain the dynamics that govern the social redistribution of your content across the web.
by Henry Jenkins, Xiaochang Li, Ana Domb Krauskopf with Joshua Green - February 19th, 2010
As online forums are an online destination used to meet, share ideas and ask questions to people who have a shared interests, their very nature provides for access to communities of people interested in something very specific and they are one of the best marketing vehicles you might leverage to promote your own products.
by PostRelease - March 24th, 2010
in this five-minute video clip Andrea Vascellari, a young European entrepreneur, gives you his best advice on how to create an online presence of value, and on how to build the basic foundations for a successful web business.
by Robin Good - May 5th, 2010
If you want to start selling a physical or digital product on the Internet, there are now a growing number of online services that make it very easy for you to create an online store in minutes. You, set the price, and these services take care of all the transaction and payment matters. In this guide, you will find the very best web services out there to build, create or set-up your own online store in the easiest and most economical way possible.
by Robin Good and Daniele Bazzano - August 9th, 2010
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on January 6th, 2011 as "Online Marketing: The Best 2010 Articles And Reports From MasterNewMedia".
Becoming A Brand: The Experience Of Robin Good - Robin Good
What Is Viral Marketing: Key Principles and Strategies - Delion and Alberto Perez Veiga, mashed up by Robin Good
Viral Marketing: How To Trasform Content Into A Meme That Spreads Like A Virus Online - Kheng Ho Toh
Forum Marketing Strategy: How To Promote Your Site Through Online Forums - Lev Dolgachov
Online Personal Marketing Strategy: A Video Interview With Andrea Vascellari - Robin Good
How To Create An Online Store In Minutes And Start Selling Your Products On The Internet - pavlen
Originally written by Robin Good and first published on MasterNewMedia.