Which ad optimization strategy should online publishers adopt to increase the value of their advertising space? With the economic downturn still in the rear-view mirror, monetizing each and every ad impression is a must-do for those who have bet all their horses on the advertising revenue channel.

Photo credit Anton Vakhlachev

Publishers need to find how to efficiently monetize their ad inventory by optimizing ads placement, choosing the right ad formats, leveraging ad networks and avoiding common issues like defaulting to boost their ad revenues.

With online ad spending expected to regain momentum after the economic crisis, both in Europe and the US, it is a smarter idea to sharpen your weapons and be prepared to take advantage of these promising forecasts.

If you want to optimize your online advertising space to increase your ad revenues, here is a special collection of MasterNewMedia best 2009 articles and reports covering the following key topics

• Strategies to increase web ads performance,
• what are online key performance indicators (KPIs) and how to identify them correctly,
• real-time techniques for online advertising optimization,
• what is ad frequency capping and how to avoid it,
• ad optimization through daisy-chaining.

Online Ad Optimization: The Best 2009 Articles And Reports From MasterNewMedia

Online Ad Revenue Optimization: Strategies To Increase Web Ads Performance

These are challenging economic times for newspapers. While print advertising is feeling the majority of the brunt, a news organization’s online component has the potential to increase its ad revenue significantly. Quality content and desirable audiences give news organizations a big advantage over other online publishers; the key to success is implementing smart strategies to improve efficiency and increase the value of your online ad space.

by Rajeev Goel - April 1st, 2009

Online Key Performance Indicators: Select And Identify Your Strategic KPI To Measure Your Website Progress

Online Key Performance Indicators (KPI) are web metrics used to help an any Internet publisher define and measure progress toward achieving its communication and business goals. Identifying and selecting your key online performance indicators is a great strategy to measure the performance of your online business and spot those areas where you need to make improvements.

by Brian O' Sullivan - February 18th, 2009

Online Ad Revenue Optimization: Real-Time Price Prediction Offers New Opportunities

Which ad revenue optimization technique should web publishers adopt to increase the value of their advertising space? In these challenging economic times, monetizing up to the last impression is a priority for everyone who has placed in the advertising revenue channel all of his eggs. But what can one do?

by PubMatic - December 4th, 2009

Online Advertising Management: Frequency Capping To Optimize Ad Revenues

Frequency capping has long been used as a method for helping advertisers to improve the performance and reach of their online advertising campaigns. In short, frequency capping allows the advertiser to limit the number of times a user sees a specific ad, resulting in increased return to the advertiser for every dollar spent.

by PubMatic - June 12th, 2009

Online Advertising Management: Ad Network Defaulting And Daisy-Chaining For Ad Revenue Optimization

Do you know what ad network defaulting, pass-backs and daisy-chaining are? Are you looking for solutions that would help you eliminate the serving of PSAs or empty ad slots on your web site? Unsatisfied with the amount of unmonetized ads even when leveraging multiple ad networks?

by PubMatic - March 4th, 2009

Originally prepared by Robin Good for MasterNewMedia, and first published on December 27th, 2009 as "Online Ad Optimization: The Best 2009 Articles And Reports From MasterNewMedia".

Photo credits:
Online Ad Revenue Optimization: Real-Time Price Prediction Offers New Opportunities - Noubigh Ali
Online Advertising Management: Frequency Capping To Optimize Ad Revenues - Cier
Online Ad Revenue Optimization: Strategies To Increase Web Ads Performance - Ariel Berger
Online Advertising Management: Ad Network Defaulting And Daisy-Chaining For Ad Revenue Optimization - lunschen
Online Key Performance Indicators: Select And Identify Your Strategic KPI To Measure Your Website Progress - tiero