Online Marketing

Latest News Archive May 2008

Internet marketing strategies, online marketing tools, Web promotion, PR, online visibility and exposure tactics. Ethical online marketing. Permission marketing. Viral marketing. Marketing as a conversation. Monetization of independent news resources, blogs and RSS. Search engine optimization.

The Social Media Press Release: What Is It And Why You May Need It   The Social Media Press Release is an evolved approach to preparing press releases characterized by a multimedial and facts-oriented approach. The typical social media press release integrates video clips, bookmarks, citations, blog posts, multiple links and resources allowing the news editor to pick and select individual... read more | cat.: Online Marketing | Link Robin Good -- May 31

Social Media vs Email: Which Is A Better Marketing And Communication Channel?   Is social media marketing a more effective approach to online marketing than traditional direct email marketing? Do direct marketing and social media marketing need to be at odds with each other? Are they mutually exclusive tactics? Photo credit: Vacuum3d My personal observation and experience leads me to... read more | cat.: Online Marketing | Link Robin Good -- May 29

Squeeze Page: What Is It And Why It Is A Must For Your Online Marketing Strategy   A squeeze page is a an online marketing tool which allows you to grow a list of potential customers who are giving you open permission to keep them informed. If you do any kind of online business or you are a professional online publisher who wants... read more | cat.: Online Marketing | Link Robin Good -- May 28

Spam Checking Tools And Tips To Avoid Your Newsletter Being Filtered, Blacklisted Or Marked As Spam   Sending out newsletters and having them delivered reliably to your list of subscribers has become a greater challenge than I would have ever thought. Problem is, if you don't devote yourself to it, everything is set for your newsletter to run into trouble. To not run... read more | cat.: Online Marketing | Link Robin Good -- May 24

Blogs As Music Labels: Bloggers To Become Music Industry Talent Scouts   The future of music is in bloggers hands. It is blogs and other independent online publishers with strong voices and personalities who are going to dominate the future of music evolution, discovery, promotion and distribution. Photo credits: Zeljko Milin and Konstantin Tavrov mashed up by Robin... read more | cat.: Online Marketing | Link Gerd Leonhard - Media Futurist -- May 23

Advertising Media Kit: How To Create Your Own In Less Than 5 Mins   Want to have an advertising media kit for your site ready and published in less than 5 minutes? In less time than it takes to explain it here, you can effectively create: 1) a professionally-looking advertising media kit page, as well as 2) a media-kit widget... read more | cat.: Online Marketing | Link Robin Good -- May 21

Tags and Tagging: How Do You Create Good Tags?   When it comes down to content classification and findability, "tags" are for many new online publishers still something they have not fully grasped and are often used in ways that are not only less than optimal but often outright useless. Tagging blog posts, news articles or... read more | cat.: Online Marketing | Link Robin Good -- May 16

Video Metrics And Analytics For YouTube Clips: YouTube Insight   "Insight turns YouTube into one of the world's largest focus groups." (Source: Google Blog)If you have a YouTube account and you do upload video clips to it you may be interested in knowing that YouTube Insight, a free tool that enables anyone with a YouTube account... read more | cat.: Online Marketing | Link Robin Good -- May 15

Online Advertising Trends Show Small Sites Holding Up Well Against Economic Slowdown: The PubMatic AdPrice Index   Online advertising trends show that only savvy and well-focused small web publishers are making the best out of an overall decline in ad pricing due to a significant slowdown in the US economy. Before what is already impacting large and medium-sized web sites can affect your... read more | cat.: Online Marketing | Link PubMatic - Pubmatic -- May 14

Ego Searching: What Is It? How To Do It - Video   How do you find out rapidly which blogs are mentioning you or linking back to your recent article? If you are new to the world of online publishing you may still be trying to figure out how to search and be alerted when other sites out... read more | cat.: Online Marketing | Link Robin Good -- May 10

Content Strategy: Key Elements To Grab Online Readers Attention   Writing blog posts that get the maximum attention, is not an easy task. Sometimes it gets even to be counterintuitive, as, more often than not, I have realized that posts I wouldn't have bet a dime on, got incredible exposure, visibility, links and traffic against all... read more | cat.: Online Marketing | Link Robin Good -- May 8

How To Create Your Money-Making Custom Search Engine Powered By Google   AdSense for Search is now powered by Google Custom Search. Yesterday, Google officially announced the availability of AdSense for Search for use in combination with the powerful Google Custom Search service, something not possible until now and potentially very welcome to both small and large professional... read more | cat.: Online Marketing | Link Robin Good -- May 7

Social Media Marketing: Small Business, Collaboration Tools and Recruiting - Bill Vick Interviews Robin Good   Social media marketing can be toughest thing to grasp if you are not heavily active and exposed to the many new social media communities blossoming out there. It's a wild world of fascinating new stuff and I do understand that for most it may look more... read more | cat.: Online Marketing | Link Bill Vick - XtreneRecruiting -- May 6

Content Monetization And Social Media: Marketing Partners Or Distribution Enemies?   Monetization and business opportunities for online content publishers are increasing and opening up new alternative ways to do well in the online professional web publishing space. Unfortunately, most publishers, bloggers, and now even my favorite content business analyst, John Blossom, see things from a rather limited... read more | cat.: Online Marketing | Link John Blossom - Shore -- May 2

Persuading People To Buy: Key Principles To Put At Work   Persuading people to buy, to sign-up for your newsletter, or to download your supercool new PDF, it is much harder than internet marketers would have you believe, and to obtain tangible successes it is generally not enough to have a great product and to be able... read more | cat.: Online Marketing | Link Lisa Halabi - WebCredible -- May 1

Archives

2008 June May April March February January		2007 December November October September August July June May April March February January		2006 December November October September August July June May April March February January		2005 December November October September August July June May April March February January
2004 December November October September August July June May April March February January		2003 December November October July May April March February January		2002 December October May April February

 

	Understanding comes from exploration

Home | Subscribe | RSS Feeds | Site map | Syndicate
Consulting | Publications
About | Privacy | Contact