Robin Good Archive Of Latest News

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - July 4 09   Media literacy is about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions - the motives, the money, the values and the ownership - and to be aware of how these factors influence... read more | cat.: | Link George Siemens - eLearnSpace -- July 4

The New Communication And Collaboration Revolution Is Coming And Is Called Google Wave   Google Wave, a new technology that promises to deliver a new standard for common messaging and collaboration infrastructure for both the web and enterprises. The original email idea is completely out of sync with today's communications approaches, which are based on deep content sharing via the... read more | cat.: | Link John Blossom - Shore -- July 3

The Value Of Trust In The Attention Economy: Influence Is The New ROI   Do you know why trust has gained so much value in the attention economy? Bombarded by an increasingly complex life, by more news and information, by marketing and sales calls of all kinds, people are increasingly "on-the-move" and with less and less time to devote to... read more | cat.: | Link George Benckenstein - George Benckenstein -- July 1

Self-Publish Your Book: Guide To The Best Self-Publishing Services   When working with a traditional book publisher, you, the book author, give up a large degree of editorial control, and many times you have little to no input into the design and layout of your book, its distribution, and its marketing approach. Self-publishing allows you, the... read more | cat.: | Link Robin Good and Daniele Bazzano -- June 29

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - Jun 27 09   Media Literacy moves from recognising and comprehending information to the higher order critical thinking skills such as questioning, analysing and evaluating that information. (Source: OFcom) Photo credit: Kristina D.C. Hoeppner Inside this Media Literacy digest: Attention and Distraction - Educators and trainers face competition for attention from mobile devices... read more | cat.: | Link George Siemens - eLearnSpace -- June 27

Online Video Advertising: Business Market Guide   Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband, and subsequent change in Internet content, capabilities, and consumption all contribute to driving this... read more | cat.: | Link Internet Advertising Bureau Digital Video Committee - IAB -- June 26

Social Media Marketing: Josh Bernoff On How Companies Talk To Customers And Why They Fail - Video   Social media marketing is making strong inroads in the corporate world, but understanding how to do it properly without making painful mistakes, remains, for most companies out there, one of the greatest marketing challenges to overcome. What is it that corporate institutions must do or avoid... read more | cat.: | Link Robin Good -- June 24

How To Measure The Link Popularity Of A Website - Guide To The Best Tools   Link popularity is essentially based on the number of incoming links to a specific web site or web page; the more the number of incoming links, the higher the link popularity. Photo credit: solarseven But link popularity is both a measure and a process. As a process it... read more | cat.: | Link Robin Good -- June 22

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - Jun 20 09   Media Literacy: Activities for independent communication via media in an information society, and the technologies and knowledge that support these activities (Source: digitalstorytelling) Photo credit: Stephan Ridgway edited by Daniele Bazzano Inside this Media Literacy digest: Foreverism - Foreverism encompasses the many ways that consumers and businesses are embracing... read more | cat.: | Link George Siemens - eLearnSpace -- June 20

Kindle DX - Is Charging Premium Access For Content The Best Strategy?   The Kindle DX allows publishers to charge premium access for content. But is distributing locked-down, must-pay-for content through a proprietary platform a good strategy for content publishers? Titles are being pushed into Kindle format as quickly as Amazon can handle the conversions and postings. In a year... read more | cat.: | Link John Blossom - Shore -- June 19

Marketing Presentations: How To Plan And Deliver Memorable Online Demos   In the last few years I have attended so many boring and useless online demos, tutorials and web presentations for new tools that I have been asking myself how is it possible that while we create tools and technologies that provide such powerful means of communicating... read more | cat.: | Link Robin Good -- June 17

Mobile Live Video Streaming: Best Tools To Broadcast Yourself From Your Mobile Phone   If you are looking for the best tools and services to stream live video from your own mobile cellular telephone, you have landed in the right place. This guide lists for you all of the available mobile live video streaming services available out there, while providing... read more | cat.: | Link Robin Good -- June 15

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - Jun 13 09   Media literacy is the ability to analyze and evaluate the media to which we are exposed; it is a complex subject. Although most of us suffer from sensory over-stimulation from media, most do not have the time, or do not take the time, to analyze the... read more | cat.: | Link George Siemens - eLearnSpace -- June 13

Online Advertising Management: Frequency Capping To Optimize Ad Revenues   Frequency capping has long been used as a method for helping advertisers to improve the performance and reach of their online advertising campaigns. Photo credit: Cier In short, frequency capping allows the advertiser to limit the number of times a user sees a specific ad, resulting in increased... read more | cat.: | Link PubMatic - PubMatic -- June 12

Google Penalization And The Reconsideration Request: Official Tips To File Your Reconsideration Request Correctly   If you think your website is under a Google penalization because you suddenly disappeared from Google search results, you can file a reconsideration request to the Google team. In this video, the Google Webmaster Help Center shares some official tips to file your reconsideration request correctly... read more | cat.: | Link Rachel Searles and Brian White - Google Webmaster Central YouTube Channel -- June 10

Best Tools To Upload Your Video To Multiple Video-Sharing Sites - Mini-Guide   Why upload your video to multiple video-sharing sites and not stick to YouTube to promote your clips? A video published by distributing it to multiple video sharing sites can help you gain valuable inbound links helping your website gain extra visibility on search engines pages results.... read more | cat.: | Link Robin Good -- June 8

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - Jun 6 09   "Media literacy is an expanded conceptualization of literacy. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation, and understand the role of mass media and participatory media in constructing views of... read more | cat.: | Link George Siemens - eLearnSpace -- June 6

Why Knowledge Sharing Is The Future Of Organizations And What Leadership Should Do To Embrace Such Power Change   As power is moving away from hierarchically-structured organizations to newer forms of collaborative, bottom-up, open-sharing approaches, what is organizational leadership to do to embrace such change without losing complete control of its traditional mandates? Photo credit: Stelian Ion New media technologies have ushered us into a new extended... read more | cat.: | Link Mark Pesce - The Human Network -- June 5

Online Newspapers Best Content Publishing Strategy: Free Or Paid?   What is best online publishing strategy for a struggling newspaper? Is it better to let online news content go out for free or to charge people to access it? The eternal Internet question is back and with a powerful sponsor behind it: Rupert Murdoch. Photo credit: ktsdesign If... read more | cat.: | Link Robin Good -- June 3

Online Marketing: How To Win Your Customer Trust   How do you win your online customer trust, in a way that makes you feel good while satisfying your customer needs and expectations? Is it a matter of how loud you scream, of how easy it is to find it on major search engines or of... read more | cat.: | Link Robin Good -- June 1

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - May 30 09   Media literacy is an expanded information and communication skill that is responsive to the changing nature of information in our society. It addresses the skills students need to be taught in school, the competencies citizens must have as we consume information in our homes and living... read more | cat.: | Link George Siemens - eLearnSpace -- May 30

Social Media Marketing Metrics: The Official IAB Definitions and Guidelines   Social media has changed the paradigm of how people consume online media. But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion? Photo credit: Jozsef Szasz-Fabian edited by... read more | cat.: | Link International Advertising Bureau Digital Video Committee - IAB -- May 29

Citizen Journalism: The Key Trend Shaping Online News Media - Introductory Guide With Videos   Citizen Journalism has put democracy back in people's hands. An army of individuals with mobile phones, portable cameras, and blogs is rapidly replacing traditional media as a reliable and wide-ranging source of information. In this milestone report, Chris Willis and Shayne Bowman were among the... read more | cat.: | Link Chris Willis and Shayne Bowman - We Media -- May 27

Virtual Presenter Soapbox: A Live Stage For Everyone To Present Great Ideas   In the age of sharing, collaboration and real-time communications, wouldn't it be fantastic if anyone had the opportunity to present her ideas live to a real, sizable public audience? Why isn't it there yet a virtual presenter soapbox open to everyone? Photo credit: Darko Novakovic After the likes... read more | cat.: | Link Robin Good -- May 25

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - May 23 09   Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. (Source: Center for Media Literacy) Photo credit: Kristina D.C. Hoeppner Inside this Media Literacy Digest: CCK08: Socialization As Information Object - ...an... read more | cat.: | Link George Siemens - Electronic Frontier Foundation -- May 23

Corporate Blogging: Fortune 500 Indicates Trends In Blog Usage and Adoption   Though most people would think differently, blogs, social media, RSS, video and podcasting are gradually establishing themselves as new critical components in the development strategy of many large companies in the American corporate landscape. Photo credit: Robert Mizerek These companies look at the adoption of social media technologies... read more | cat.: | Link Eric Mattson and Nora Ganim Barnes - University of Massachusetts Dartmouth Center for Marketing Research -- May 22

Social Media: What Is It And Why It's So Important For Any Organization   Why is social media so important? And most importantly, why should you and your company care about? Photo credit: grki In this article, web strategist George Benckenstein explains in very simple, non-technical words, what marketing experts and businessmen have failed to understand about the real value of social... read more | cat.: | Link George Benckenstein - George Benckenstein -- May 20

How Much Is My Site Worth? Best Services To Estimate A Website Value   Is there a way to find out the actual value of your blog or website? If you wanted to consider accepting new publishing partners or were caressing the idea of selling out to someone else, would there be tools to help you gauge how much your... read more | cat.: | Link Robin Good -- May 18

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - May 16 09   Media Literacy is about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions - the motives, the money, the values and the ownership - and to be aware of how these factors influence... read more | cat.: | Link George Siemens - eLearnSpace -- May 16

What Business Strategy For News Publishers? When Most Of Your Content Is Freely Republished Elsewhere How Can You Survive? The AP Story   The most recent statistical data by duplicated content analysis engine Attributor indicates that nearly half of the web sites taking content from major publishers are copying more than 90 percent of the original text of articles. For prestigious and long-established news organization like AP, this is... read more | cat.: | Link John Blossom - Shore -- May 15

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