Robin Good Archive Of Latest News






  • At the crossroad of journalism and entrepreneurship sits a new emerging profession, made up in good part by the skills of the classic journalist, in part by those of the researcher, of the librarian and of the new emerging content curator mixed in with those of ... read more

    Robin Good - April 15
     
    In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from “venture capital” to “angel investors”. Photo credit: Man climbing by Shutterstock There’s ... read more

    Robin Good - April 8
     
    I am often surprised when hear from web publishers, journalists and small web entrepreneurs about their frustration with finding ways to create valuable content that it is not just another article or blog post. Photo credit: Robin Good - Original full size table Although there are more than ... read more

    Robin Good - April 2
     
    What’s the best strategy to adopt to market on social media? I have been asked this question a million times, but my basic answer has not changed over time: listen, help and be your potential client best friend. Photo credit: Crowded bar by Shutterstock Social media have been ... read more

    Robin Good - March 25
     






  • Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. Photo credit: Red female shoes by Shutterstock But, just like the ... read more

    Robin Good - March 18
     

    The future of search, and of searching online, could be drastically different, and better, from what we have now. If you only wanted to. Photo credit: Eyeball As we head further into the future, search engines, as we know them today, will increasingly play an important and critical ... read more

    Robin Good - March 11
     

    Once upon a time, back in the years before 2010, the CMS was an instrumento to create, organize, manage and publish content on a specific web property, website or blog. Photo credit: CMS concept by Shutterstock This classic CMS was characterized by its ability to: support our ... read more

    Robin Good - March 4
     

    What are the key trends, patterns and changes that are going to transform the web publishing and journalism industries in the near future? Photo credit: Cyber man with technolgy eye by Shutterstock While in Part I and Part II of this series I have looked at: a) Process Journalism ... read more

    Robin Good - February 25
     

    What’s ahead of us when it comes to web publishing? How will the tools, methods and approaches to design, to create and to package news and information change over the course of the next few years? Photo credit: Technology eye by Shutterstock In Part I of this journey ... read more

    Robin Good - February 18
     

    What is changing? What should you as a communicator, evangelist, news journalist, or blogger prepare, train and get ready for when looking at the future of publishing online? Photo credit: Businessman hand working with the new computer by Shutterstock The key changes and transformations that I have been ... read more

    Robin Good - January 21
     

    Nonetheless we are just at the beginning of a new era, in which content curation will be as important as search, there is already an apparent abundance of content curation tools of all kinds. Photo credit: Hand filling out checklist on clipboard with a pen by Shutterstock To ... read more

    Robin Good - January 7
     

    In the coming months and years, I expect content curation tools are going to play a very important role in many different fields. From news journalism, to content development, to learning and education, ecommerce and tourism, there are plenty of areas that have a common need: ... read more

    Robin Good - December 18
     

    Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options. Existing content curation services will in fact need to start rolling up their sleeves ... read more

    Robin Good - December 13
     

    Content curation will play a major role both in the way we "teach" and in the way we educate ourselves on any topic. When and where it will be adopted, it will deeply affect many key aspects of the educational ecosystem. Photo credit: Red horizontal floral - ... read more

    Robin Good - August 9
     

    In the not too distant future you will learn new key skills through free or low-cost professional online courses, available both from prestigious world-class academic institutions as well as from private experts. Companies will in turn tap into these new learning ecosystems and knowledge providers to ... read more

    Robin Good - July 2
     

    What is curation? Does it really help or is it adding more noise to the soundwave of information already coming at us? Where do you draw the line between social sharing, personal expression and true curation? Is there one? Photo credit: Ross Dawson A few weeks back ... read more

    Robin Good - June 19
     

    Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories ... read more

    Robin Good - November 4
     

    The new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats. Photo credit: CaraMaria Curating content and news is not just about the selection, editing and contextualization of stories ... read more

    Robin Good - September 6
     

    A web designer creates beautiful layouts for the web content of his customer. The customer is happy at first, but as he grows more knowledgeable about the web and its possibilities, he starts asking new layout changes, integration of new features and more. Photo credit: Peshkova What happens ... read more

    Robin Good - July 27
     

    Is Empire Avenue just a fad? Is EAv just another social network and maybe a fascinating new type of news reader (like Robert Scoble writes), or is it really - like I think - a whole new ball game? Photo credit: JGraphic, Empire Avenue, mashed by ... read more

    Robin Good - July 19
     

    If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue. Photo credit: JGraphic, Empire Avenue, ... read more

    Robin Good - July 12
     

    Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Photo credit: Robin ... read more

    Robin Good - June 29
     

    Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, ... read more

    Robin Good - June 21
     

    Hey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality ... read more

    Robin Good - June 17
     

    Once I started realizing that the consequences of Google Panda on MasterNewMedia were not going to go away anytime soon, I completely stopped worrying about Google and begun devoting my time and resources to my most important asset: readers and fans. I also started to wonder ... read more

    Robin Good - June 9
     

    What do you need to do to recover from the Google Panda penalization? Is there something specific you need to look at? How long it will take to recover? The answer to all of these three questions is: nobody knows (yet) for sure. Not at least ... read more

    Robin Good - June 1
     

    If you have been hit heavily by the Google Panda penalization, like MasterNewMedia has, one of the hardest thing to do is to understand what is the appropriate frame of mind to get into before starting to fix, modify or correct possible problems. Photo credit: Eric ... read more

    Robin Good - May 25
     

    MasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic. Photo credit: Eric ... read more

    Robin Good - May 19
     

    Though I am not a great fan of conferences and events (as I find them still utilizing old-fashioned delivery formats, which keep and increase the separation between audience and presenters) there are key factors that can make me become a most passionate event fan. Photo credit: Mlenny ... read more

    Robin Good - May 10
     

    How do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client ... read more

    Matthew Dunn - Say It Visually - May 3
     


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