Robin Good Archive Of Latest News

Content curation will play a major role both in the way we "teach" and in the way we educate ourselves on any topic. When and where it will be adopted, it will deeply affect many key aspects of the educational ecosystem. Photo credit: Red horizontal floral - ... read more

In the not too distant future you will learn new key skills through free or low-cost professional online courses, available both from prestigious world-class academic institutions as well as from private experts. Companies will in turn tap into these new learning ecosystems and knowledge providers to ... read more

What is curation? Does it really help or is it adding more noise to the soundwave of information already coming at us? Where do you draw the line between social sharing, personal expression and true curation? Is there one? Photo credit: Ross Dawson A few weeks back ... read more

Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories ... read more

The new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats. Photo credit: CaraMaria Curating content and news is not just about the selection, editing and contextualization of stories ... read more

A web designer creates beautiful layouts for the web content of his customer. The customer is happy at first, but as he grows more knowledgeable about the web and its possibilities, he starts asking new layout changes, integration of new features and more. Photo credit: Peshkova What happens ... read more

Is Empire Avenue just a fad? Is EAv just another social network and maybe a fascinating new type of news reader (like Robert Scoble writes), or is it really - like I think - a whole new ball game? Photo credit: JGraphic, Empire Avenue, mashed by ... read more

If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue. Photo credit: JGraphic, Empire Avenue, ... read more

Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Photo credit: Robin ... read more

Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, ... read more

Hey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality ... read more

Once I started realizing that the consequences of Google Panda on MasterNewMedia were not going to go away anytime soon, I completely stopped worrying about Google and begun devoting my time and resources to my most important asset: readers and fans. I also started to wonder ... read more

What do you need to do to recover from the Google Panda penalization? Is there something specific you need to look at? How long it will take to recover? The answer to all of these three questions is: nobody knows (yet) for sure. Not at least ... read more

If you have been hit heavily by the Google Panda penalization, like MasterNewMedia has, one of the hardest thing to do is to understand what is the appropriate frame of mind to get into before starting to fix, modify or correct possible problems. Photo credit: Eric ... read more

MasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic. Photo credit: Eric ... read more

Though I am not a great fan of conferences and events (as I find them still utilizing old-fashioned delivery formats, which keep and increase the separation between audience and presenters) there are key factors that can make me become a most passionate event fan. Photo credit: Mlenny ... read more

How do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client ... read more

How do you transform a webinar or an Internet conference into a memorable, highly engaging and useful event? What are the key areas in which one needs to work to move online events from one-way presentations, with zero interaction and involvement, to highly engaging learning experiences ... read more

Are you looking for a web-based service that allows you to create and publish a professional online survey? Do you need to create an online survey but are not too sure about what service to use? In this MasterNewMedia guide you can find the best available ... read more

If you are interested in finding out the rate of organizational adoption of social media by the largest charities in the US, this new report written by Nora Barnes and sponsored by the University of Massachusetts Dartmouth Center for Marketing Research provides all of the information ... read more

This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which ... read more

If you are searching for Open Source software, where do you find good directories and collections of OSS tools, and how do you evaluate the many candidates available? Photo credit: Ophelia Cherry Unless you are looking for popular popular open source software - such as the ones ... read more

Just a few days ago I had the pleasure of meeting face-to-face, with SEOmoz founder and SEO expert Rand Fishkin. Rand had been invited by the LUISS University of Rome in conjunction with the American Embassy to deliver, for the first time, the business story of ... read more

What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to? Photo credit: Cornishman In this MasterNewMedia guide to the future of online advertising, you can find ... read more

What are the key emerging internet marketing trends? Which are the new marketing factors to take into greater consideration in the near future? Photo credit: Absolut Vision, mashed-up by Robin Good In this realm, some of the most frequently asked questions I receive in my inbox include: ... read more

Everyone is talking about them: eBooks. Whether you like, have tried or have yet to get exposed to this relatively new electronic publishing medium, you can be sure that ebooks will play a role in your future. Particularly so if you are an author. From the ... read more

What are the key trends influencing the future of news media and online journalism? Are the news being commoditized and used as a free-marketing vehicle to sell higher-value premium content, or are we going to see more and more news sources finding ways to charge for ... read more

If you are looking to identify the key trends that will affect video, the convergence of Internet, social media and television, the role of mobile in video distribution as well as the relevance of video for developing effective marketing strategies, this guide to the best video ... read more

If you are a web site publisher, smartphones, iPhones, tablets and iPads are in your future. There is no escape. In this light, I have gone out to look for the most interesting and relevant trends, anticipations and predictions about the mobile world and how these ... read more

When it comes to web design, my mantra hasn't changed over the years: let beauty be a consequence of great layout, navigation and usability decisions, not a goal or strategic objective to pursue. This is why I also think that an effective web design strategy can ... read more