Tuesday, September 2, 2008

MasterNewMedia Web Traffic Stats, Authority, Audience Metrics: August 2008

Summer is over, or at least it looks like so from the traffic trends in the last two weeks. Web traffic has been going up again quite rapidly and I expect the trend to continue for another week or two still, until the typical traffic levels are reached again.

MasterNewMedia compared head to head with some of its many competitors: Poynter.org, Scoble, Copyblogger, Shoemoney. Source data: Google Trends

Whatever the traffic trend, Master New Media publishes all of his web traffic stats every first week of each month, providing public access to demographics data and audience statistics as collected by the multiple services we use to gather accurate information about our online readers.

N.B.: If you would like to suggest additional stats to be included, or would like to recommend a specific analytics technology to add to this web traffic analysis toolkit, feel free to utilize the comments section at the end of this monthly web traffic report. Next month we are adding Qantacast as a new source of traffic data to this list.

Master New Media Web Traffic And Audience Metrics: August 2008

Unique Visitors and Page Views

Total Visits on Master New Media: 469,734

Total Page Views on Master New Media: 690,695

MasterNewMedia International Editions - Breakdown

MasterNewMedia International - English Version:
- Unique visitors: 243,345
- Page Views: 355,030

MasterNewMedia Italian Version:
- Unique visitors: 96,583
- Page Views: 149,411

MasterNewMedia Latino Version:
- Unique visitors: 104,123
- Page Views: 152,991

MasterNewMedia Brazilian Version:
- Unique visitors: 25,683
- Page Views: 33,263

Source data: Google Analytics

Traffic-And-Audience-Metrics-MasterNewMedia-Pageviews-Daily-Alexa-Aug2008.gif

Alexa measures the number of pages viewed by site visitors. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site.

Source data: Alexa

Ad Impressions and Clicks

Source data: Google AdSense

Demographics and Technographics

Audience Age

Demographics-Audience-Age-Ranges-MasterNewMedia-AdPlanner-Aug2008.gif

Audience Sex

Demographics-Audience-Gender-MasterNewMedia-AdPlanner-Aug2008.gif

Audience Education

Demographics-Audience-Education-MasterNewMedia-AdPlanner-Aug2008.gif

Audience HouseHold

Demographics-Audience-HouseHold-MasterNewMedia-AdPlanner-Aug2008.gif

Source data: Google AdPlanner

Audience Languages

Demographics-Audience-Languages-MasterNewMedia-Google-Analytics-Jun2008.gif

Source data: Google Analytics

Traffic by Platform

Source data: Woopra - data relative to a smaller sample than total audience

Traffic by Browser

Source data: Woopra - data relative to a smaller sample than total audience

Traffic Sources

Traffic-Source-Overview-MasterNewMedia-Google-Analytics-Aug2008.gif

Source data: Google Analytics

Authority

Google PageRank

Here below the Master New Media Pagerank calculated with PR Checker:

Authority-Graph-MasterNewMedia--Google-Pagerank-PrChecker-Jul-2008.gif
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

If you want learn more about Pagerank here are some relevant articles:

Guide To Understanding Google PageRank

Google Pagerank Explained, Defined, Best Reference Resources

Future PageRank Helps Reputation And Trustworthiness Shine Over Artificially Inflated Search Results: Google TrustRank

Alexa Rank:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach).