Web 2.0 Video Documentary Remixed: The Sharewood View

Michael Arrington, editor of Techcrunch.com has released a video documentary of 24 minutes about Web 2.0. Some of the key issues he raised in this edited interview of 13 different CEO's from as many Silicon Valleys startups, were:

1. What is Web 2.0?
2. Are we in a bubble?
3. What are the business models that will work on the web today?
4. What is the role of publishers in a user generated world?
5. How important and how big is the early adopter crowd?

Not exactly the type of topics I would really get excited about, BUT, as I watched with attention the whole video documentary, I realized that here and there, in the sideline comments, in the less prominent statements and even in some of the key answers given, there were some wonderful, unique gems that had tremendous value to me.

Couldn't I remix and edit this video into my own version of what was really meaningful for me and my audiences?

Isn't that what the Web 2.0 spirit is all about?

Problem was that nonetheless this was a 2.0 documentary from Mr Web 2.0 himself, there was no easy 1.0 way for me to either download, edit, republish or remix this video into what I wanted to create, share, mashup and virally market. Or at least I thought so. The "share" button on the Photobucket video player that Michael had used offered me only to send the URL of the video to someone else but not to actually republish the video on my site.

I though that was quite curious.

I then decided to take humble self-permission to follow the very advice that IS inside that video documentary, and as a my Robin Good name warrants, I took all the time needed to capture, re-encode, edit and republish the whole video into my own 3-minute remix of what I think, is the best from Michael Arrington great video effort.

As the very interviewees say inside this clip, 2.0 is all about allowing the readers to decide, re-evaluate, and select what content goes to their network and in which format.

Michael Arrington, (TechCrunch): Hi, my name is Mike Arrington, I'm with the blog Tech Crunch which focuses on new web 2.0 start-ups. Today I'm hosting a video and we've invited a number of CEOs from hot Silicon Valley web 2.0 start-ups. We want to get their insights on web 2.0:

Jonathan Abrams, (Socializr): Web 2.0, I don't even know what Web 2.0 means anymore, because there are so many different definitions, Web 2.0 sometimes I think it means any company or site that uses a bunch of new training technologies like Ajax and mash-ups and tagging.

Chris Alden, (Rojo): Web 2.0, today it's much more consumer friendly where virtually anyone can publish, anyone can build their profile, anyone can communicate using new kinds of tools and techniques.

Jeremy Verba, (CEO, Piczo): This generation of 10 to 20 year olds is now claiming the web as their own medium.

David Sifry, (CEO, Technorati): Ya, I think Web 2.0 is solely agreeing, Web 2.0 is people. I think that is the single biggest differentiator.

Auren Hoffman, (Rapleaf): I would say Web 2.0 is about empowering the little guy to compete against the big guy.

Steve Marder, (Eurekster): So what they're doing and what other publishers are doing larger or smaller is really opening up the content and allowing users to come in and either manipulate or interact with the information and then share it amongst themselves or at least leverage kind of the collective wisdom of that community, and that's really very different than kind of the centralized publishing model from 10 or 20 years ago.

Aaron Cohen, (Bolt): The philosophy and strategy that we are open, and so that we make all of our content available to move, and change and that the website page is controlled by not the people who made the company, but by people who use the page.

Chris Alden, (Rojo): Web 2.0 media is much more of a conversation as opposed to a lecture.

Gautam Godhwani (CEO, Simply Hired): Content is *king*, but if you are a publisher I think you have a real opportunity not just to use traditional content sources but actually to combine that with this long tail of content that's getting so much attention to actually take literally an infinite number of content sources and be able to fuse them together to create a more compelling offer.

Chris Alden, (Rojo): In modern internet publishing you are not going to see any one player control all aspects of the process, publishers are going to move much more to becoming packagers and I'd like to think of them as curators of content as opposed to controlling every aspect of it.

Gautam Godhwani (CEO, Simply Hired): Destinations that are going to win, are really going to bring together four primary elements: search, tools or applications, content, and community.

Keith Teare (CEO, Edgeio)What's interesting about the year before Web 2.0 is that the publisher didn't often get the reward, the middle man got the reward. And you see that in the music industry, it was the labels not the artists. You see that in the video industry, it was the distributors, not the creators that got the reward.

Chris Alden, (Rojo): If there was ever an internet boom, it's right now.

Watch the entire Web 2.0 video documentary at Techcrunch.