Interactive Mashup Technology Brings Together Mobile Phone, TV And Computer : Millicent Preview

A "behind the scenes" look at a new interactive technology being developed.

Take your picture from your mobile, send your picture, schedule its playback. Capture your TV contents and play them out through your Millicent Player.

Can you figure out what this is?

Can you help me discover more info about this cool new technology and the people behind it? (Google has apparently no data about it and I am curious to learn more on this one.)