Why Blogs Are All About Conversations

"You've gotta go back and understand where blogging came from.

We were disgusted with how corporations were behaving. Blogging started really taking off after the dotcom boom and bust. It started taking off after WorldCom and other corporate scandals.

It started taking off because corporations seemed to only care about themselves and didn't seem to be listening anymore to anyone around them including the government or even other corporations.

It started taking off because we are always being marketed to, but rarely listened to.

There are so many commercial messages raining down on our heads that we wanted to have our own way to talk back to the world. A way to push back on the marketing and the lies and the hype.

Look at last night's comments on this very blog. People don't like it when I hype something up. They want to be in control and hate it when those of us in big companies try to manipulate them.

Why do you think so many people have been cheering on the blogging movement at Microsoft? At least now there's a start of a conversation between the people who work at companies and the rest of the world."