As television, radio and traditional newspapers, loose increasingly larger portions of their audiences to new media technologies, home theatre, DVD distribution and the Internet, the world will again let everyone see what a veil was placed over everyone's eyes.

Photo credit: Pam Roth

We are a million tribes and growing. We are NOT one homogenized audience wanting to drink Coke, wear Levi's and drive Honda cars.

Though apparently heretical to say, you can check that what I am saying is indeed already happening, by following any group of individuals that is not strongly bound to TV and mainstream media. Their interest and fashion can vary a great deal. Their ideas and talents too. But to serve the god money mantra, a Ford Model T for everyone, we have gradually closed our eyes and slowly forgotten that our beauty and strength is in diversity, and in bringing and mixing together deeply diverse but complementary forces and ideas.

We are not all looking to buy and live by the products and standards of living portrayed by the tube.

Not so much because they add little to the deeper traits of life, but because they propose a common identity, a pre-designated set of status symbols, which less and less matches the goals and ideals we would like to serve during our lifetime.

If you are a press journalist covering the Internet, or a passionate independent film-maker hoping to make your next video get some festival awards to finally get you noticed by the "big" guys, I have something that will interest both of you:

Next week, on Friday April the 22nd, I will be delivering a live press conference from the prestigious San Francisco City Club.

The title of the press conference is:

"TheWeblogProject

New alternative approaches to online grassroots movie production, delivery and distribution"

In my live presentation from the richly colored CityClub (great murals from Diego Rivera), I will be officially launching the WeblogProject to the international press while making some breaking announcements relative to the shooting, the funding and sponsorship of the project, and the growing team of partners being formed around this unique initiative.

If you have not heard about TheWeblogProject and what to find out the live press conference I will deliver in San Francisco and illustrating the unstoppable revolution that the movie industry will see in the coming years, read on...