April 6, 2005
Blogger's Reach And Popularity Indicators: What To Look For
Becoming a reference source of information, once an impossible task for an individual, is now within the reach of anyone. With enough wit, perseverance and communication skills anyone can use the Internet as the key vehicle to realize this ambitious challenge.

Photo credit: Alana Smith
By using a blog, a simple web-based tool that allows anyone to write and publish content online without the need for any technical competence, any talented reporter can start covering and addressing a specific area, field of interest, discipline. There is no professional association to join, no bar exams to pass and the only judge of one's own effectiveness are blog readers themselves.
But how can you tell, and which would be some simple metrics to judge whether you are being successful or not?
Here are some key indicators that you can use to determine whether an online independent writer, news reporter or blogger has some reach, authority and credibility in the work she does:
October 16, 2004
The Individual Is The News Authority
Patrick Spain, founder of HighBeam Research an online research service for individuals, and co-founder/former chairman/CEO of Hoover's (online provider of company information), has some really great statements cropping in a larger post he recently made on the ContextNext guest series, hosted by Rafat Ali on Paidcontent.org. Mr.... read more
August 28, 2004
Newsfeeds And Specialty Search To Gain Popularity Over Traditional Web Sites
Jakob Nielsen points to the emerging relevance of dedicated search feeds, and, as I personally interpret this, of the highly specific and targeted newsfeeds. He says in one of his latest Alertbox columns: "...the Web's strength comes from narrowly targeted sites that provide users with highly specialized... read more
August 12, 2004
Google Keywords Popularity: G-Metrics Tracks Keywords Over Time
"You might be interested in the popularity of keywords in Google for a variety of reasons -- you might be doing research on a technology, or you might be trying to optimize your page and get a sense of how many other people are using the... read more
August 11, 2004
PACmeter - Popularity, Authority, Credibility Online: How To Measure Them?
Popularity The quality of being widely accepted, sought after or admired. www.cogsci.princeton.edu/cgi-bin/webwn Authority Power of influence, either granted to or developed by individuals, that leads to others doing what those individuals direct. www.dhs.state.or.us/admin/ois/pmo/publications/pmo_glossary.html A measure of how reliable a source of information is. Is the article wriitten by a recognized... read more
July 16, 2004
Extend Reach, Visibility, And Online Authority By Syndicating Your News: FeedRoll Offers A Win-Win Proposition
FeedRoll is an online service which allows independent Web publishers to facilitate the syndication of their news content on other Web sites, while controlling feed features and tracking access and clickthrough ratios. This is an evolution of what I and many others have been doing for... read more
February 29, 2004
How To Measure The Link Popularity Of Any Web Site
If you want to measure the "link popularity" of your Web site against similar ones in the same "industry" there is nothing better than the online Link Popularity Check by Marketleap. This free online facility allows you to input the URL of your Web site while... read more



