Marco Montemagno, an Italian new media communication expert, entrepreneur and blogger, who has worked and collaborated with some of the most established media corporations including Italy's RAI and Murdoch's Sky TV network, has just published online a notable P2P manifesto, in which he shares his uncensored view of what the majors (established media) should expect from P2P and its unstoppable growth.
Marco Montemagno on-air on Sky TG24
Montemagno central tenet is that P2P is unstoppable, good, useful, effective and a major disruptive technology able to breach into the oligarchy of established media business.
1) P2P it's a revolutionary and technically unstoppable technology.
2) P2P is positive for companies.
3) P2P is good for the market.
4) P2P is good for users.
"Sharing, is an attractive activity because gives the P2P users: autonomy and freedom.Autonomy to decide what to share with others. Freedom to do it."
Remember: freedom and autonomy are priceless for the users.
And P2P key characterizing traits are providing maximum freedom to share, and total autonomy of decision.
P2P is in fact is the technological enabler transforming normal users into ...
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| 2006-10-15 17:30:31 |
Very wel said!
P2P is here to stay. P2P gives me the freedom to exchange information and - without being financial shaken out - keep up with music and movies.
If I have to hear a million time that Al Gore has made a very very interesting movie, without asking it once, should I not also have the opportunity to see that movie?
