December 6, 2004
Blog Paid Assignment: What's The Difference?
If Cluetrain says that the market is a conversation, how are your existing advertising models facilitating this exchange?
Are banner ads a conversation?
When a company gives a publisher a consistent amount of money for an advertising campaign, how is it likely, from your experience and opinion that the publisher will actually report about this product, while sharing with proactive honesty its faults, bugs and limitations?
So what's really the difference between those that pay you through ads and about whom you hardly say a word, and those that pay you to openly talk about them?
The first ones are paying to get their pre-conceived message out. Top-down. Old style.
The last ones ....... read my full story here.
Conversation Tags:
Readers' Comments
Related Articles
November 16, 2004
Paid Assignment Is Here: Marqui Ignites "Bloggers Paid To Blog" Initiative
The opportunity to verify whether me, Marc Canter and those few others are really out of our minds is becoming areality.
Marqui a company that has developed a personal content management and publishing system which integrates email campaigning, CMS, marketing communications and features that support a... read more
October 25, 2004
Bloggers New Frontier: Paid Assignment
True bloggers can't be bought. This is my personal take on this hot topic as it comes spinning off. Marc Canter reports that he has been working at a new program which will pay bloggers to blog about specific products and services. While I would... read more
October 22, 2004
The Commercialization of Weblogs
Jason Kottke takes up the issue of advertising inside blogs and the apparent commercialization of a publishing movement that had initially appeared as being not only advertising-free, but in many ways also openly against traditional, intrusive ad practices. He writes: Lots of interesting observations to be made about... read more
August 7, 2004
Marketing Is Part Of The Conversation: The Emerging Blog Commerce Business Model
Ben Hunt pointed me to this article on Wired and asked with surprise if blog commerce is next up on the list. "Yes, Ben, not only blog commerce is coming up next, it has already been here among us for a while. " We are just not... read more
August 29, 2004
The New Web Advertising Paradigm: Bottom-up, Distributed, Customized, Credible
Bottom-up advertising is an idea whose time has come.
The tipping point came about 3 days ago, when John Battelle finally published a short but powerful blog post entitled "Sell Side Advertising: A New Model?".
The idea had been indeed circulating for some time through a few... read more
August 20, 2004
EXTRA! Advertisers Reward Bloggers For Doing What They Do Best: Blogging. Blogversations Does The Rest
Blogversations is a hot and juicy next-to-be launched service that really strikes the perfect Cluetrain chord: markets are conversations. The idea is: Let bloggers write, review and comment with genuine passion while rewarding their valuable marketing effort in tangible ways. Let bloggers discuss and contend among... read more
November 16, 2004
Paid Assignment Is Here: Marqui Ignites "Bloggers Paid To Blog" Initiative
 |
October 25, 2004
Bloggers New Frontier: Paid Assignment
True bloggers can't be bought. This is my personal take on this hot topic as it comes spinning off. Marc Canter reports that he has been working at a new program which will pay bloggers to blog about specific products and services. While I would... read more
October 22, 2004
The Commercialization of Weblogs
Jason Kottke takes up the issue of advertising inside blogs and the apparent commercialization of a publishing movement that had initially appeared as being not only advertising-free, but in many ways also openly against traditional, intrusive ad practices. He writes: Lots of interesting observations to be made about... read more
August 7, 2004
Marketing Is Part Of The Conversation: The Emerging Blog Commerce Business Model
Ben Hunt pointed me to this article on Wired and asked with surprise if blog commerce is next up on the list. "Yes, Ben, not only blog commerce is coming up next, it has already been here among us for a while. " We are just not... read more
August 29, 2004
The New Web Advertising Paradigm: Bottom-up, Distributed, Customized, Credible
 |
August 20, 2004
EXTRA! Advertisers Reward Bloggers For Doing What They Do Best: Blogging. Blogversations Does The Rest
Blogversations is a hot and juicy next-to-be launched service that really strikes the perfect Cluetrain chord: markets are conversations. The idea is: Let bloggers write, review and comment with genuine passion while rewarding their valuable marketing effort in tangible ways. Let bloggers discuss and contend among... read more
