Newsfeeds And Specialty Search To Gain Popularity Over Traditional Web Sites
Jakob Nielsen points to the emerging relevance of dedicated search feeds, and, as I personally interpret this, of the highly specific and targeted newsfeeds. He says in one of his latest Alertbox columns:
"...the Web's strength comes from narrowly targeted sites that provide users with highly specialized information that they need or care about passionately.
It was also clear that search was a hugely important general-interest service, because even back when the Web had only 30,000 sites, locating specialized ones was nearly impossible without help.
The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions.
How can sites cope with masses of freeloaders?"
By using Web sites as extended online archives and rich media libraries of content to be consulted for in-depth research.
By gradually shifting toward providing topic-specific newsfeeds to readers built around the effective aggregation and filtering of fresh content, news, search results and other relevant online and offline INFORMATION.
Jakob Nielsen points to a good set of useful actions publishers can take in the effort to counterbalance users increased attention with simple and direct answers to their questions. These include:
- Realize that unique visitors are an irrelevant statistic.
- Offer fly-trap content. I call this mini-guides and mini-dossiers and I must truly testify that they work wonders.
- Such content attracts users by providing narrowly focused pages that provide clear answers to common problems.
- Embellish the answer with rich "see also" links to related content and services.
- Go beyond pure information and provide analysis and insight.
- Publish a newsletter with additional tips and useful information.
Absolutely great advice.
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