These comments reinforce the imperative for 'content in context'. Not everyone is willing or able to consume information via audio at a particular point in time because of the particular circumstance (context) they happen to be in at that time e.g. a crowded office and you're not wearing headphones/microphone. Unannounced audio may also be very irritating - but a clickable icon that launches an audio clip is another matter...

Just because you CAN do it doesn't mean you SHOULD do it.

1. Surfing is an individual experience. An audio clip announces to the whole room -- or office -- what you are doing (interrupting everyone).

2. While you can look away from a Web page if you want to talk to someone or answer the phone, you can't divert your ears.

3. I contend most mainstream users print out or cut-and-paste valuable research information when they find it. Anything in audio is lost.

I humbly submit you should put your energies into better copy, not audio bells and whistles.

I think you are very right in your comments about the editorial quality of this site.

Nevertheless I think there is INDEED good opportunity for brave, innovative and well thought-out ideas (including testimonials) to be utilized in this space.

Re beating out a cheesy audio clip, I agree: anything can beat it. But if you stretch that audio clip to be a true reality clip of something valuable your customer "spontaneously" said, that is pretty hard to beat. I know it is hard for you to think HOW to achieve this, but give it time and you will see many different ways that will become available to you.....video included.

That site is a spamming e-newsletter site. Few things are more annoying that unannounced audio on a web site. A written testimonial will aways outperform some cheesy audio clip.