Blogversations is a hot and juicy next-to-be launched service that really strikes the perfect Cluetrain chord: markets are conversations. The idea is: Let bloggers write, review and comment with genuine passion while rewarding their valuable marketing effort in tangible ways.

Let bloggers discuss and contend among themselves the best take on anyone product and service while reaping the tremendous benefits of the credibility and targeted reach they command.

Here's how Blogversations will work:

1) Matching of advertisers with bloggers

2) Advertisers choose a topic or question to be covered

3) Bloggers discuss the topic or question, and place a link to the discussion on their blog's front page

4) Advertisers truly engage audiences without interrupting, distracting or doing other evil

5) Bloggers get paid for doing what they do best - blogging!

Advantages to advertisers:

Instantly build real engagement with tuned-out audiences. Leverage engagement to build credibility, authority, and authenticity for your brands. Provide consumers advertising that creates benefits - not that imposes costs and annoys.

Advantages to bloggers:

• Leverage your authority, credibility and highly loyal audience to make your publishing hobby a sustainable one

• Keep your credibility and transparency.
• Prevent your site from being filled by noisy, intrusive and distracting banner ads in the process.
• Turn your best ideas, opinions, and viewpoints into tangible value. Heaven's is here!
• Engage your audience with the very thought-provoking issues and questions that were the main obstacles to your ability to pool up more ads and sponsors.

A great example:

You are:

A maker of media production software.



You sponsor:

2 well-known media and technology bloggers to review your latest products vis a vis your competition. One of them loves what you've done; the other doesn't.


You gain:

Credibility with their readers, dialogue with influencers, and a much deeper understanding of what really drives consumers in your market.

This is a SUPERidea whose time has long come and I am all for supporting it!

It provides a much powerful alternative to the stranglehold opportunities offered by many a commercial online publisher, who for a few hundred bucks will write whichever superficial review about your new product. Unfortunately, not only these reviews are quite costly, but they lack all of the genuine reviewer's passion and insight that a true quality blogger would provide.

And you know what?

You will be finally able to tell products and companies that care, are honest, transparent to their audiences, and that are not afraid of learning from their mistakes in the open.

Hey, that's really something.

Highly recommended.