August 11, 2004
Link Popularity + Authority = Credibility On The Web
Gaining traction, exposure and visibility online is not easy. Many factors are at play, and though some superficial aspects do count more than you would think (just like in real life), what it comes down to is the credibility that your site transmits.
Credibility is not something that can be bought overnight, but it is a rare quality that can be achieved by publishing relevant content, by providing complementary point of views and by not pushing products and interruptive advertisements too much in front of your audience eyes.
The more you improve your ability to do the above, the more othe Web sites link back to you. And the more they do so, the more popular and influential (authority) you become.
To learn more about how you can measure popularity, authority and credibility online, I have done my best to bring together the best and most useful resources, methods and techniques you can use to measure your PAC!
Recent Articles
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Online Marketing Trends: Brands Meet Blogs - State Of The Blogosphere 2008
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Online Video Interview: How To Prepare Yourself For It
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September 18, 2008
Information Overload: What It Is And How You Can Avoid It
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September 16, 2008
Live Events Strategy: Mashing Up Physical Conferences With Online Extended Events - Live Events Become X-Events
A new class of powerful, inclusive, popular and engaging events liberated from the straitjacket of space-time by the convergence of usable new media technologies is ushering at your door: X-events are next.
Photo credit: XLucas
But let me explain myself better: Online (and offline) events should not be... read more
