July 25, 2004



Technical Authors: Self-Publishing Is The Way To Go

 

Even technical authors are waking up to the possibility that self-publishing may be the way to go in the very near future. Now that "Print-on-demand" services have refined their tools and list prices, there are many compelling reasons to look at personal publishing rather than going after the long turnaround times and little paychecks that most of the major publishers may warrant. Also, "if you self-publish and have a success, you'll be in a very good bargaining position for your second edition: that is, if you think that a publisher could give you the "next level" in distribution and marketing. If, on the other hand, you publish a first-edition with a publisher, they will have a short press run, throw it against the wall," and only if it sells well with little more marketing they could then provide you with the extra money required to market and produce a second edition. As major publishers do provide excellent editorial and design services, independent technical publishers will need to improve their personal skills in these areas if they want to be able to compete seriously with what the industry has to offer. Having said that, I do see the self-publishing trend growing at a fast-pace and the publishing pioneers joining the ride to be soon reaping the many benefits that independency from the major presses provides.


Conversation Tags:
 
Readers' Comments    
Recent Articles


October 3, 2008
Online Marketing Trends: Brands Meet Blogs - State Of The Blogosphere 2008


Brands and blogs unite... almost. It's not a match made in heaven yet, but the trend is heading in that direction. According to Technorati's State of the Blogosphere 2008 report, an increasing number of companies are reaching out to bloggers to harness the power of the... read more




October 2, 2008
Making Money With Blogs: Statistics And Trends From The State Of The Blogosphere 2008


Can you make money from blogging? The answer is an unequivocal "YES!" But if you're the average blogger, you don't want to quit your day job yet. On the bright side, though, you can buy each member of your family an iPhone. At least that is... read more




October 1, 2008
Blogging Tools And Techniques: State Of The Blogosphere 2008


How do you blog? Which tools or techniques do you use to keep your content always fresh and updated? Even if you got ideas, layout and a catchy title, this is just the easy part. Creating a blog is now something you can do in just... read more




September 26, 2008
How To Publish Your Content Online Without A Web Site - Video Interview With Ryan Hupfer Of Hubpages.com


Ready to publish some great content online but have no site or blog where to post it to? Hubpages, like a few other competing web publishing services online (namely Squidoo and Google Knol) provides you with everything you need to publish any content you are passionate... read more




September 25, 2008
The Typical Blogger Profile: State Of The Blogosphere 2008


Bloggers are sexy men. At least according to Technorati's report this is true. Your typical blogger is male, intelligent, ranks among the high-middle class, and in his primes. Sexy is of course subjective, but having intelligence, wealth, and youth can't hurt. Photo credit: Mario Lopes edited... read more




September 24, 2008
Blog Topics And Bloggers Motivations: State Of The Blogosphere 2008


What are bloggers blogging about and why? Though there a million and one reasons for people to blog, you may find yourself surprised to find out that most bloggers write passionately about their topics because they essentially want to share with others what they have themselves... read more




posted by Robin Good on Sunday, July 25 2004, updated on Tuesday, February 21 2006


 

 

 

 

Understanding comes from exploration

Home | Subscribe | RSS Feeds | Site map | Syndicate
Consulting | Publications
About | Privacy | Contact

 

Creative Commons License
This work is licensed under a Creative Commons License.





View blog authority

 

1843