In good substance, Jeff Jarvis, calls for means and ways to make RSS newsfeeds more accountable, more easily audited, in a clear and honest effort to adapt to these content distribution technology, with the same accounting devices and paraphernalia built-in the traditional mass media ad business. We haven't noticed that the game has changed. Same rules need not apply.We are not in a mass publishing market anymore.Mass ads don't work in RSS feeds.RSS users and readers have expressed need to receive dedicated info on a topic with maximum privacy. If you start to poison your quality content with stuff that you, as a publisher have not yourself chosen, what kind of service are you really providing that is different from traditional email blasts and newsletters? Here are my counterpoints to Jeff Jarvis thoughts and ideas, as emerged on his blog, after last week RSS Weekly live session on this topic. (I sincerely wish this may serve as a spark for greater and open-sided discussion.)