"Starting epidemics requires concentrating resources on a few key areas. Your resources ought to be solely concentrated on the [those who naturally play the roles of]Connectors, Mavens, and Salesmen. The world does not accord with our intuition. Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions. What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus. Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push; just in the right place; it can be tipped." A great and well organized summary of Malcolm Gladwell milestone bestseller Tipping Points. While the original book utilized lots of marketing/business viewpoints, here the author chose to replace those examples with art, creativity, and revolution. Recommended.