June 18, 2004



What Online Newspapers Can Learn And Adopt From The Bloggers Universe

 

Barry Parr well summarizes in a clear and well-written five-part series entitled "Why Can't a Newspaper Be More Like a Blog?" what is that newspapers really miss while trying to catch-up and find a sustainable path in their online ventures. "News sites have been wringing their hands about whether blogging is journalism and whether newspapers should let their reporters blog. They're missing the most important points about blogging:

1) RSS feeds put your headlines on readers' desktops, especially the most influential 1% of Web users -- the people who can drive traffic to your site. Don't worry that you can't control it or measure it. Trust people to find you.

2) Comments let your reader participate directly in the reporting process, amplifying, correcting, and just blowing off steam. Letters to the editor and separate bulletin boards now seem absurd.

3) Archives should no longer be in a separate database. Your Web site should be your archives, which should be free and open to anyone who wants to read or link to your news. Why shouldn't readers be able to search your archives using Google? Think before you answer that question.

4) Trackback points to people who point to you, creating context for every news story you publish, and giving back traffic to people who are pointing their readers to you.

5) Your community should be the focus of your site. And you should be integrating your site with bloggers and other sites in your community.

6) Blogs have changed the way people use use the Web and the way they create Web sites. The online news industry has the most to learn and the most to gain from thinking like bloggers. Whether news sites blog, or whether they accept blogging as journalism is immaterial."

I couldn't agree more. Here are the links to each part of his valuable series:
Part I: RSS
Part II: Comments
Part III: Archives with permanent URLs
Part IV: Trackback
Part V: Community and karma
Highly recommended.


Barry Parr -
Reference: Media Savvy [ Read more ]
Conversation Tags: ,
Readers' Comments    
Recent Articles


October 3, 2008
Online Marketing Trends: Brands Meet Blogs - State Of The Blogosphere 2008


Brands and blogs unite... almost. It's not a match made in heaven yet, but the trend is heading in that direction. According to Technorati's State of the Blogosphere 2008 report, an increasing number of companies are reaching out to bloggers to harness the power of the... read more




October 2, 2008
Making Money With Blogs: Statistics And Trends From The State Of The Blogosphere 2008


Can you make money from blogging? The answer is an unequivocal "YES!" But if you're the average blogger, you don't want to quit your day job yet. On the bright side, though, you can buy each member of your family an iPhone. At least that is... read more




October 1, 2008
Blogging Tools And Techniques: State Of The Blogosphere 2008


How do you blog? Which tools or techniques do you use to keep your content always fresh and updated? Even if you got ideas, layout and a catchy title, this is just the easy part. Creating a blog is now something you can do in just... read more




September 26, 2008
How To Publish Your Content Online Without A Web Site - Video Interview With Ryan Hupfer Of Hubpages.com


Ready to publish some great content online but have no site or blog where to post it to? Hubpages, like a few other competing web publishing services online (namely Squidoo and Google Knol) provides you with everything you need to publish any content you are passionate... read more




September 25, 2008
The Typical Blogger Profile: State Of The Blogosphere 2008


Bloggers are sexy men. At least according to Technorati's report this is true. Your typical blogger is male, intelligent, ranks among the high-middle class, and in his primes. Sexy is of course subjective, but having intelligence, wealth, and youth can't hurt. Photo credit: Mario Lopes edited... read more




September 24, 2008
Blog Topics And Bloggers Motivations: State Of The Blogosphere 2008


What are bloggers blogging about and why? Though there a million and one reasons for people to blog, you may find yourself surprised to find out that most bloggers write passionately about their topics because they essentially want to share with others what they have themselves... read more




posted by Robin Good on Friday, June 18 2004, updated on Tuesday, February 21 2006


 

 

 

 

Understanding comes from exploration

Home | Subscribe | RSS Feeds | Site map | Syndicate
Consulting | Publications
About | Privacy | Contact

 

Creative Commons License
This work is licensed under a Creative Commons License.





View blog authority

 

1705