Taking Viral Marketing Mainstream

"The increased distrust of corporate messages and the new recipe for 'doing' viral marketing, are taking viral marketing mainstream -- it's no longer just a technique for those that can't afford advertising, but a technique to replace advertising. Use stealth and subtlety to convey your message, give stuff away free up-front, exploit peer-to-peer networks to spread the message, make the message memorable and 'sticky', exploit the strength of weak ties, and work to reach a 'tipping point'."