Thursday, May 27, 2004

Email Campaigns: Getting The Message Across

Here is a good article detailing simple, yet effective, guidelines to follow when planning an email campaign or action alert. "Raoul Bhavnani at Westhill Partners shares his insights on how to effectively reach out to supporters online and motivate them to become more involved. The Internet has bestowed upon us a powerful vehicle to disseminate information and encourage action. In the advocacy and public affairs sectors, the Internet email campaign is taking hold as a viable way to motivate stakeholder groups. This article provides nine simple rules to follow when planning your next email or action alert. These rules will help you be more effective in getting your message across in future campaigns."

Reference: Meet the Expert: Raoul Bhavnani, Westhill Partners [ Read more ]