"Free phone calls, high-flying startups, soaring demand for telecom capacity—the promises might sound a bit familiar. But Skype may be the company that finally delivers on the hype." Though my experience with Skype remains somewhat unsatisfactory, even under very good Internet connections, I must bow to the tremendously effective viral marketing strategy adopted by this company and by the many positive aspects of this revolutionary tool. Roxanne Khamsi reports in detail about Skype strategy, its functioning and future steps. A fascinating overview of Skype, its philosophy and its potential.