"Digital communicators let fallacies about convergence and traditional media dominate their thinking. The relatively new field of human-computer interaction (HCI) can offer alternatives. Two fallacies dominate the world of digital mass communication: 1. That media are converging into a single device. (Stated explicitly) 2. That pre-digital models of communication can be extensively used for specific digital purposes. (Implicitly tolerated). ...The PC will not be in the front line of future mass communication devices. ...Not only do mass communicators largely fail to deliver ease-of-use to their audiences, they also fail to deliver it to their own editors, which affects their productivity and job satisfaction. Being able to view and author in the same environment and directly manipulate material are important ease-of-use characteristics of online editing tools. This concept was integral to the first Web browsers. ...Weblogging tools, with their "edit this page" model, have resurrected this approach -- and exposed the awkwardness of more expensive commercial and content publishing tools. ...The digital mass communication industries need to take a long hard look at their strategies, which are often informed by technology-driven fallacies, or conservative interpretations of new media. In these larger challenges they have a lot to learn from HCI and design. These disciplines can inform future publishing models." I couldn't agree more. It is a joy to finally some see and read some insightful and timely commentary on this critical issue completely ignored by both traditional publisher and cutting edge new media technologies.