"The message of the article is essentially that "the current market economy places a premium on innovation, new business models and new ways of organizing work." It's not the first time we've seen the phrase "adapt or die" in an article - such as this item by Don Tapscott a few days ago - and thus far the choice hasn't been that stark, not even for music or news companies. But it's a trend, and companies that don't recognize that "the scarcity paradigm that undergirds most modern economic theory is reversed" have begun a slow side into oblivion. The article depicts the successful enterprise of the future as an "adaptive organisms" that can learn about, and respond to, changing conditions. This gives learning a strategic place in the organization of the future."