Google Alert is an extremely effective and well designed online service that allows you to track any topic, search or reference by leveraging a sophisticated query engine that taps Google for answers and automates this process so that it generates results on a daily basis. You can also control how often your searches are run. Google Alert provides easy access to all of Google's advanced search features to enable you to personalize and refine your searches. This includes targeting searches by language, country, domain and file format. Duplicates can be easily dropped, domains excluded, and support for search across multiple document formats is also supported. Google Alert is one of the ideal instruments for the emergent newsmaster as it can automatically generate HTML pages and/or RSS feeds of any results it finds. Google Alert supports also trackbacks, allowing search results to be integrated into your blog. Google Alert newest feature, SightPoint, automatically learns which search results are most relevant to you based on results you have clicked on in the past. These relevance ratings, out of five stars, become more accurate as the time passes.