"Massive changes in the terrain of media and entertainment over the next five to seven years will force tectonic shifts in the business models of broadcast and film companies, predicts a report from IBM Business Consulting Services (BCS).
The report, Media & Entertainment 2010, unveiled today, says that by 2010, the landscape of the industry will change so dramatically that, in order to survive, media companies will have to move to a truly open environment, allowing consumers around-the-clock access to protected media content for variable fees and the ability to largely control their own media and entertainment experiences. The report recommends that companies convert all content to digital formats and open digital doors to let consumers contribute, produce or author dynamic content."