Many people think that I am sold out on Groove. But if you read my rich literature on the subject you will see that things are not really so. In my personal reporting about this extraordinary technology I have kept throughout a good balance in highlighting Groove unique strengths and powerful features, while dutifully exposing its glaring limitations. In this article/ interview I report about some innovative use of this advanced collaboration technology for humanitarian goals, while raising some important issues about the marketing and communication concerns that should go hand in hand with such honorable matters.