"Computer-mediated communication is the lifeblood of social software. When we use e-mail, instant messaging, Weblogs, and wikis, we're potentially free to interact with anyone, anywhere, anytime. But there's a trade off. Our social protocols map poorly to TCP/IP. Whether the goal is to help individuals create and share knowledge or to enrich the relationship networks that support sales, collaboration, and recruiting, the various kinds of enterprise social software aim to restore some of the context that's lost when we move our interaction into the virtual realm." "These are tools that take more explicit approaches to building relationships, where connection comes before content. They raise different privacy and transparency issues than tools that encourage people to opt-in to conversations and participation in different ways." An interview about using alternative collaborative solutions like wikis and blogs for effective group collaboration inside business organizations.