You Are What You Can Share
As people learn to expose their personal assets online effectively to current and potential colleagues, premium content ownership and use will become an increasingly important part of that mix of personal attributes. Getting workflows right is today's hot ticket, but as protected vendor databases begin to be a less effective tool for acquiring and using content, the importance of helping individuals build up and use their own unique content assets that they can share with others in setting of their own choosing will build in importance to the professional publishing process. The six degrees of content may become as important as any Orkut-like tool can provide someone for relationships - a factor that may brew in the recesses of some Googlish minds.
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