The RSS Newsmaster is an emerging new figure with a new craft to work with: Filtering and aggregating content in new personal and innovative ways. In this new essay I recapitulate the key points brought forward in The Birth Of The Newsmaster, while clarifying some of its central points. The focus here is on the explanation of the mechanisms that make the newsmaster role possible as well as on the definition of its role, mission and reason d'etre. By looking beyond the surface of RSS, the newsmaster appears to be a fascinating new professional role which much potential both in being able to create valuable paid content, as well as in participating in a socially valuable global collaborative filtering and organizing process like we have not seen before.