How To Design A Professional Survey

Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this information is to conduct a survey. This content is intended primarily for those who are new to survey research. It discusses options and provides suggestions on how to design and conduct a successful survey project.