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  • Mobile Phones As Mass Media: Advertising Models And The Creative Challenge - Part 3



    Mobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile ...
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    Alan Moore - SMLXL -- July 19




    Mobile Phones As Mass Media: Models For Content Distribution - Part 2



    The history of media follows the same path as the history of humanity and it is made of great discoveries and progressive changes. Photo credit: Sanja Gjenero In the early 2000’s, for example, we get to know the seventh mass medium and the second interactive media: the ...
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    Alan Moore - SMLXL -- July 12




    Mobile Phones As Mass Media: The Upcoming Technological Revolution - Part 1



    An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the ...
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    Alan Moore - SMLXL -- July 6





    Beyond Twitter: Mobile Microblogging Meets RSS Aggregator - A Beginner's Guide To Jaiku



    Mobile instant messaging tools have evolved rapidly in the first half of this year into always-on micro-blogging applications. But while Twitter might let you tell the world what you're doing, Jaiku goes a step further by serving as a mobile RSS aggregator. Creating an online presence and ...
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    Michael Pick -- July 4




    The Digital Divide: Issues And Possible Solutions



    The expression "digital divide" refers to the existing gap between those who can use new digital technologies and those who can’t. This is a key issue of today’s society, since it also provokes a distinction between those who can access certain information and those who are ...
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    Livia Iacolare -- January 27




    Mobile Services: Best New Media Tools Of The Week - Sharewood Picnic 87



    Looking for the latest and most interesting tools and services to use with your new mobile phone? In this issue of Robin Good's Sharewood Picnic the spotlight is on mobile services and tools and I am happy to bring to you the very best we found ...
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    Livia Iacolare and Robin Good -- January 21




    New Media Tools Of The Week: Sharewood Picnic 83



    VoIP tools allow you to make cheap international calls from your computer Web presentation service lets you upload presentations and edit them within your browser Mobile instant messaging service lets you access all major IM networks from your mobile phone Photo credit: Andrea Rubini Web word processor allows you to ...
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    Livia Iacolare and Robin Good -- December 17




    New Media Tools Of The Week: Sharewood Picnic 82



    Looking for how to create your own video channel online or for how to access your favourite video clips through your mobile phone? Want to know how to reach all of the major instant messaging networks from your mobile phone? Here is Robin Good's weekly collection ...
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    Livia Iacolare and Robin Good -- December 10





    Cost-Effective Mobile Group Text Messaging Empowers Distributed, Mobile, Smart Mobs: 3jam - Video Intro



    Mobile group text messaging, the ability to send out SMS messages to a number of contacts at the same time, is a quick and easy way of getting in touch with a number of contacts with the minimum of hassle. Writing one message instead of three, ...
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    Michael Pick -- November 7




    Mobile Email: Gmail For Mobile Phones Gets Better - Video



    Google's Gmail For Mobile Devices service can now be accessed directly from any Java-enabled phone's menu, in addition to the previously available service allowing access using a mobile internet browser. Among the most popular web-based email services, Google's Gmail is packed with useful features, storage space to
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    Michael Pick -- November 6





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