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  • Social Media Marketing - A Beginner's Guide



    Social Media Marketing can be a great way to boost awareness of your brand, business or website and the good news is that it won't cost you a thing. Here's how to get started: Photo credit: Mark Stay Traditional marketing has typically taken an "interruptive" hard-sell approach to ...
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    Michael Pick -- December 18




    Discussion Forums 2.0: Real-Time Chat Meets Discussion Board - Tangler Opens The Conversation Network



    "Imagine if you took all the forums, groups and websites where you talk about all the different things you are interested in and put them in a single system. And then you upgraded them all so they made the most of new internet technology like Ajax ...
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    Michael Pick -- August 14




    Social Media And University: How New Technologies Are Used In Academia



    The adoption of social media is a phenomenon that characterizes many professional and non professional environments and brings new opportunities by introducing new ways to interact and communicate. Photo credit: James Steidl Many commercial companies have started integrating social media in their communication strategies to strengthen and augment ...
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    Nora Barnes and Eric Mattson - University of Massachusets Dartmouth - Center for Marketing Research -- July 26





    Mobile Phones As Mass Media: Advertising Models And The Creative Challenge - Part 3



    Mobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile ...
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    Alan Moore - SMLXL -- July 19




    Mobile Phones As Mass Media: Models For Content Distribution - Part 2



    The history of media follows the same path as the history of humanity and it is made of great discoveries and progressive changes. Photo credit: Sanja Gjenero In the early 2000’s, for example, we get to know the seventh mass medium and the second interactive media: the ...
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    Alan Moore - SMLXL -- July 12




    The Future Of Media Report 2007: What's Coming, What's Changing



    The Future of Media Report for 2007 just went a live a second ago in PDF format, a little less than a week away from the Silicon Valley and Sydney based Future of Media Summit. This article provides an overview of the key concepts, issues and ...
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    Michael Pick and Robin Good - Future Exploration Network - Future of Media -- July 11




    How To Upload Your Video Clips To Multiple Video Sharing Sites: Hey!Spread



    To upload your video clips to multiple video sharing sites has been the ultimate dream of many independent online publishers, as the exposure and visibility provided by posting unique, quality clips is among the most effective new ways to draw traffic up for most any a ...
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    Michael Pick -- July 10




    Censored News: What Mass Media Don't Want You To Know - Project Censored Reports



    Information access is ostensibly a right that each of us has, and yet every year the mass media sweep important world news under the carpet in favor of sordid gossipy headlines and shady propaganda. Each year, however, Project Censored attempts to redress the balance. Photo credit: Pep So ...
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    Michael Pick -- July 7





    Mobile Phones As Mass Media: The Upcoming Technological Revolution - Part 1



    An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the ...
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    Alan Moore - SMLXL -- July 6




    Social Software: Common Issues and Pitfalls Of Social Media Tools



    As anyone can undoubtedly see happening, community building is one of the most critical activities a publisher of social software tools needs to pay attention to in order to establish its technology and have word of mouth do its marketing job. Photo credit: Yin Chern ...
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    Joshua Porter - Bokardo -- July 5





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