Tuesday, October 7, 2008

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MasterNewMedia Web Traffic Stats, Authority, Audience Metrics: September 2008

The latest MasterNewMedia traffic trends and statistics for the month of September show a slow but steady increase in volume and additional data further defining MasterNewMedia specific audience demographics and technographics (the characteristics and traits of their technical setup: browser, operating system, screen resolution, etc.).

MasterNewMedia compared head to head with some of its many competitors: Poynter, Scobleizer, Copyblogger, Shoemoney. Source data: Google Trends

The goals of this monthly web traffic publication report are essentially two:

On one hand I like to provide transparent access to MasterNewMedia internal readership demographics as a way to substantiate the reach and content distribution capacity that I and my team have been able to achieve.

On the other I want to showcase and model how the public use of traffic data originated by tools and services normally reserved for internal review only, can actually provide greater credibility, authority and valuable information (especially to potential advertisers) to any site, independently of size.

This is data, that unless you collect and organize systematically, may serve only for providing indications of trends or issues to be addressed but remains otherwise largely untapped. My advice is instead to start considering how valuable this traffic data can be for any site if properly collected, sorted and presented publicly in a meaningful way.

What matters today in this new, fast evolving online information space, is not so much the ability to talk to a million people, but the ability to be very credible while building a small, but highly passionate following with strong specific information interests. To this end, publishing your web site traffic and demographics reports can help readers, potential customers, suppliers and advertisers see you and your site, for what they really are.

The key thing to understand here is how powerful it can be to share and make visible what most other sites keep under very closed tabs. Making all of the traffic and demographics info visible and accessible to others, can greatly help your future readers, partners and advertising customers to better understand the focus, size, identity and profile of your site audience.

N.B.: If you would like to suggest additional stats to be included, or would like to recommend a specific analytics technology to add to this web traffic analysis toolkit, feel free to utilize the comments section at the end of this monthly web traffic report. Next month we are adding Qantacast as a new source of traffic data to this list.

MasterNewMedia Web Traffic and Audience Metrics: September 2008

Unique Visitors and Page Views

Total Visits on MasterNewMedia: 540,822

Total Page Views on MasterNewMedia: 787,930

MasterNewMedia International Editions - Breakdown

MasterNewMedia International - English Version:
- Unique visitors: 259,933
- Page Views: 376,395

MasterNewMedia Italian Version:
- Unique visitors: 121,986
- Page Views: 177,757

MasterNewMedia Latino Version:
- Unique visitors: 130,757
- Page Views: 198,002

MasterNewMedia Brazilian Version:
- Unique visitors: 28,146
- Page Views: 35,776

Source data: Google Analytics

Traffic-And-Audience-Metrics-MasterNewMedia-Pageviews-Daily-Alexa-Sep2008.gif

Alexa measures the number of pages viewed by site visitors. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site.

Source data: Alexa

Ad Impressions and Clicks

Source data: Google AdSense

Demographics and Technographics

Audience Age

Demographics-Audience-Age-Ranges-MasterNewMedia-AdPlanner-Aug2008.gif

Audience Sex

Demographics-Audience-Gender-MasterNewMedia-AdPlanner-Aug2008.gif

Audience Education

Demographics-Audience-Education-MasterNewMedia-AdPlanner-Aug2008.gif

Audience HouseHold

Demographics-Audience-HouseHold-MasterNewMedia-AdPlanner-Aug2008.gif

Source data: Google AdPlanner

Audience Languages

Demographics-Audience-Languages-MasterNewMedia-Google-Analytics-Jun2008.gif

Source data: Google Analytics

Traffic by Platform

Source data: Woopra - data relative to a smaller sample than total audience

Traffic by Browser

Source data: Woopra - data relative to a smaller sample than total audience

Traffic Sources

Traffic-Source-Overview-MasterNewMedia-Google-Analytics-Sep2008.gif

Source data: Google Analytics

Authority

Google PageRank

Here below the MasterNewMedia PageRank calculated with PR Checker:

Authority-Graph-MasterNewMedia--Google-Pagerank-PrChecker-Jul-2008.gif
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

If you want learn more about PageRank here are some relevant articles:

Guide To Understanding Google PageRank

Google PageRank Explained, Defined, Best Reference Resources

Future PageRank Helps Reputation And Trustworthiness Shine Over Artificially Inflated Search Results: Google TrustRank

Alexa Rank:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach).