Wednesday, November 5, 2008

MasterNewMedia Web Traffic Stats, Authority, Audience Metrics: October 2008

Web traffic trends for October 2008 on MasterNewMedia showcase an upward swinging curve, not specifically connected to the issues, news, announcements or type of content I have chosen to publish, but more likely fueled by a general heavier usage inside professional, enterprise and educational settings.

The relative web traffic growth over the last three months has been quite good, showing a consistent upward trend after the lower web traffic levels that are normally registered (at least in my case) during the Western summer months (June-July-August).

Overall October, especially from an ad revenue standpoint has been a record month. Quite unexpectedly the AdSense revenues for this past month have abundantly surpassed any previous best performance and since traffic has only increased at its traditional pace, I tend to attribute this positive trend to a number of AdWords targeted campaigns on the site.

Over time I have noticed how much these can significantly influence the bottom line, and as a consequence, I am also investing more in customizing the page-specific ad placement features of AdSense as to serve the best information and the easiest way to target specific keywords to potential advertisers.

Here all of the traffic statistics for MasterNewMedia complemented by demo- and techno-graphics data (what type of technologies and setup these people have) for the month of October 2008.

MasterNewMedia Web Traffic and Audience Metrics: October 2008

Unique Visitors and Page Views

Total Visits on MasterNewMedia: 540,822

Total Page Views on MasterNewMedia: 787,930

MasterNewMedia International Editions - Breakdown

MasterNewMedia International - English Version:
- Unique visitors: 273,681
- Page Views: 387,367

MasterNewMedia Italian Version:
- Unique visitors: 153,345
- Page Views: 227,819

MasterNewMedia Latino Version:
- Unique visitors: 128,983
- Page Views: 185,071

MasterNewMedia Brazilian Version:
- Unique visitors: 29,970
- Page Views: 37,833

Source data: Google Analytics

Traffic-And-Audience-Metrics-MasterNewMedia-Pageviews-Daily-Alexa-Oct2008.gif

Alexa measures the number of pages viewed by site visitors. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site.

Source data: Alexa

Ad Impressions and Clicks

Source data: Google AdSense

Demographics and Technographics

Audience Age

Demographics-Audience-Age-Ranges-MasterNewMedia-AdPlanner-Oct2008.gif

Audience Sex

Demographics-Audience-Gender-MasterNewMedia-AdPlanner-Oct2008.gif

Audience Education

Demographics-Audience-Education-MasterNewMedia-AdPlanner-Oct2008.gif

Audience HouseHold

Demographics-Audience-HouseHold-MasterNewMedia-AdPlanner-Oct2008.gif

Source data: Google AdPlanner

Audience Business Activity

Demographics-Audience-MasterNewMedia-Business-Activity-Oct2008.gif

Audience Ethnicities

Demographics-Audience-MasterNewMedia-Ethnicities-Oct2008.gif

Source data: Quantcast

Audience Languages

Demographics-Audience-Languages-MasterNewMedia-Google-Analytics-Oct2008.gif

Source data: Google Analytics

Traffic by Platform

Source data: Woopra - data relative to a smaller sample than total audience

Traffic by Browser

Source data: Woopra - data relative to a smaller sample than total audience

Traffic Frequency

Source data: Quantcast

Traffic Sources

Traffic-Source-Overview-MasterNewMedia-Google-Analytics-Oct2008.gif

Source data: Google Analytics

Authority

Google PageRank

Here below the MasterNewMedia PageRank calculated with PR Checker:

Authority-Graph-MasterNewMedia--Google-Pagerank-PrChecker-Jul-2008.gif
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

If you want learn more about PageRank here are some relevant articles:

Guide To Understanding Google PageRank

Google PageRank Explained, Defined, Best Reference Resources

Future PageRank Helps Reputation And Trustworthiness Shine Over Artificially Inflated Search Results: Google TrustRank

Alexa Rank:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach).