Thursday, December 4, 2008
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    MasterNewMedia Web Traffic Stats, Authority, Audience Metrics: November 2008

    Want to know more about MasterNewMedia? In this monthly web traffic and demographics report, we showcase all of the most relevant data, trends and indicators for the number of visitors, page views and reader profiles collected across many of the major online traffic and trend tracking services.

    MasterNewMedia-web-traffic-trends-November-2008-Google-Trends-485.gif

    The web traffic statistics for the past month of November, show no strong changes in terms of visitors and page views for MasterNewMedia.org. Overall a soft decline trend in traffic can be seen across a number of popular blog sites, and this in turn might have been caused by Google recent adjustments to his ranking algorithms.

    On the advertising and revenues front, Google AdSense seem to be showing an overall lowering of the rates paid by advertisers across the board, bringing down overall revenues for most web publishers. Revenue increases can still be made by working on linking campaigns and building a greater social following, but the key mover for higher earnings with Google is all about becoming visible and directly relevant to specific advertisers.

    By working to optimize your Ad Placement Targeting options, your site can become very visible to AdWords advertisers looking for specific keyword focused pages and topic sections. This in turn means the opportunity to sell advertising also on a CPM basis, as well as a tangible impact on your Google earnings.

    Traffic-wise MasterNewMedia is looking forward to further expand its language editions offering and I am actively selecting editor / partner candidates not only for its existing Portuguese/Brazilian and Russian sites, but also for a Dutch, German and French edition of MasterNewMedia. If you know someone who could fit this bill, wanting to translate in his native language our daily feature while sharing with me the Google-generated revenues of each specific languaged edition site, please do send her my way.

    In this monthly MasterNewMedia traffic report, you can find all of the key indicators and statistics relative to the number of our total traffic numbers for November. Even more interestingly, especially for potential advertisers is the demographics section of this report, in which we bring together different stats and indicators from a number of different web services. The result is a comprehensive and quite truthful identikit of the typical MasterNewMedia reader profile, helping us learn more about our audience and our specific reader profile as well as providing a sign of transparency and credibility to potential sponsors and advertisers.

    What other stats or trends would you like to see published in this monthly report? What other indicators or numbers would be useful to provide to interested readers and potential sponsors to help them even more understand our focus and existing reach? Let me know what you would like to see by utilizing the comments area at the end of the report.

    Here all of the MasterNewMedia traffic and demographics data for the month of November 2008:

     

    MasterNewMedia Web Traffic and Audience Metrics: November 2008



    Unique Visitors and Page Views

    • Total Visits on MasterNewMedia: 534,861
    • Total Page Views on MasterNewMedia: 758,822



    MasterNewMedia International Editions - Breakdown

    • MasterNewMedia International - English Version:

      • Unique visitors: 256,244
      • Page Views: 358,341


    • MasterNewMedia Italian Version:

      • Unique visitors: 133,128
      • Page Views: 198,785


    • MasterNewMedia Latino Version:

      • Unique visitors: 116,301

      • Page Views: 164,937


    • MasterNewMedia Brazilian Version:

      • Unique visitors: 29,188

      • Page Views: 36,759

    Source data: Google Analytics



    Traffic-And-Audience-Metrics-MasterNewMedia-Pageviews-Daily-Alexa-Nov2008.gif

    Alexa measures the number of pages viewed by site visitors. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site.

    Source data: Alexa

     

    Ad Impressions and Clicks

    MasterNewMedia-adsense-impressions-clicks-Nov-2008.gif

    Source data: Google AdSense

     

    Demographics and Technographics

    Audience Age

    Demographics-Audience-Age-Ranges-MasterNewMedia-AdPlanner-Oct2008.gif




    Audience Sex

    Demographics-Audience-Gender-MasterNewMedia-AdPlanner-Oct2008.gif




    Audience Education

    Demographics-Audience-Education-MasterNewMedia-AdPlanner-Oct2008.gif




    Audience HouseHold

    Demographics-Audience-HouseHold-MasterNewMedia-AdPlanner-Oct2008.gif

    Source data: Google AdPlanner




    Audience Business Activity

    Demographics-Audience-MasterNewMedia-Business-Activity-Oct2008.gif




    Audience Ethnicities

    Demographics-Audience-MasterNewMedia-Ethnicities-Oct2008.gif

    Source data: Quantcast




    Traffic by Platform

    Source data: Woopra - data relative to a smaller sample than total audience




    Traffic by Browser

    Source data: Woopra - data relative to a smaller sample than total audience




    Traffic by Browser/OS

    MasterNewMedia-Browser-OS-Nov2008.gif
    MasterNewMedia-Browser-OperatingSystem-Nov2008.gif

    Source data: Google Analytics




    Connection Speed

    MasterNewMedia-Visitors-Connection-Speed-Nov2008.gif

    Source data: Google Analytics




    Traffic Frequency

    Traffic-Frequency-MasterNewMedia-Quantcast-Oct2008.gif

    Source data: Quantcast

     


    Traffic Sources

    Traffic-Source-Overview-MasterNewMedia-Google-Analytics-Nov2008.gif

    Source data: Google Analytics

     


    Most Viewed Content

    Top 10 articles of MasterNewMedia International - English Version - November 2008

    1. Best Online Collaboration Tools 2008 - The Collaborative Map
    2. Media Centers: Alternative, Open-Source, Cross-Platform Solutions - A FLOSS Comparison
    3. HD Video Sharing: Best Solutions To Publish High Definition Videos - Sharewood Guide
    4. Browser Compatibility Testing: Cross-Platform Cross-Browser Multiple Resolutions Compatibility Testing Tools - Sharewood Guide
    5. The Social Media Optimization Manifesto: Key Social Marketing Principles To Increase The Visibility Of Your Web Site
    6. From News Publishing To Newsmastering: Learn, Understand And Experiment How To Create Your Own Newsradars - Sharewood Guide
    7. Improve Web Pages Load Times: Practical Advice On How To Speed Up Your Site - The Pingdom Report
    8. Customer Relationship Management: How To Build Solid Trust Between Companies And Customers
    9. Content Monetization: Fighting Unlicensed Content Republication Via Distribution Networks And Ad Sharing
    10. MasterNewMedia Joins The Federated Media Advertising Network: John Battelle Video

    Source data: Google Analytics

     


    Video Audience

    1. Video Views on YouTube: 2,645,778

    2. Video Views on Qik: 1,116,730

     


    Authority

    Google PageRank

    Here below the MasterNewMedia PageRank calculated with PR Checker:

    Authority-Graph-MasterNewMedia--Google-Pagerank-PrChecker-Jul-2008.gif
    PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

    If you want learn more about PageRank here are some relevant articles:



    Alexa Rank

    MasterNewMedia-Alexa-traffic-Rank-Nov-2008-450.gif

    MasterNewMedia-AlexaRank-Nov-2008.gif
    The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach).

    Source data: Alexa



    Technorati Authority

    MasterNewMedia-Technorati-authority-Nov2008.gif

    MasterNewMedia-Technorati-authority-Widget-Nov-2008.gif

    Source data: Technorati

     


    Link Popularity

    Google Inbound Links

    • MasterNewMedia English: 2.520
    • MasterNewMedia Italian: 1.230
    • MasterNewMedia Latino: 250
    • MasterNewMedia Brazilian: 155

    Source data: Google




    Yahoo! Inbound Links

    • MasterNewMedia English: 130,251
    • MasterNewMedia Italian: 33,282
    • MasterNewMedia Latino: 7,486

    Source data: Yahoo!

     


    Social Popularity

    Social News And Social Networks

    • Bookmarks at Delicious: 1.138
    • Pages posted on Digg: 133
    • Pages posted on Reddit: 20
    • References from Yahoo! Answers: 111
    • Comments on StumbleUpon: 8
    • Inbound links from Wikipedia: 32

    Source data: Quarkbase




    Twitter

    MasterNewMedia-Twitter-Authority-Nov-2008.gif

    MasterNewMedia-Twitter-Stats-Nov2008.gif

    Source data: TwitterCounter

     


    Citations, Mentions and Trackbacks

    Citazion-Mention-Trackbacks-MasterNewMedia-Trend-Results-Technorati-Nov-2008.gif

    Source data: Technorati

    Citazion-Mention-Trackbacks-MasterNewMedia-Trend-Results-BlogPulse-Last-Six-Months-Nov-2008.gif

    Source data: BlogPulse

     


    MasterNewMedia RSS Feed Stats

    Traffic-And-Audience-Metrics-MasterNewMedia-Feed-Stats-Feedburner-Subscribers-Hits-Views-Clicks.gif

    Traffic-And-Audience-Metrics-MasterNewMedia-Feed-Stats-Feedburner-Subscribers-Per-Month.gif

    Source data: FeedAnalysis




    When not specified differently the data shown refers exclusively to MasterNewMedia International edition and not the additional language editions in Italian, Spanish and Portuguese.




    Edited and prepared by Max Badolati for MasterNewMedia and first published on December 4th 2008 as "MasterNewMedia Web Traffic and Audience Metrics: November 2008".

     
     
     
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  • Print this article  |   Read this article in: | ES| IT |
    posted by Massimiliano Badolati on Thursday, December 4 2008, updated on Thursday, December 4 2008


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