Independent Publishing - Articles Archive
from August 29, 2008 to July 15, 2008

Daniele Bazzano contacted me via email to apply for the just re-opened MasterNewMedia Internship program, on Monday of last week. The next day, he had already been selected, among many, to be part of my extended virtual newsroom. Compared to the typical US guy (I have ... read more

It’s not that talent and ability don’t matter, but how you "frame" and "position" yourself has everything to do with how successful you end up to be. "You don’t need mass appeal or millions of customers to be a success. But your definition of success needs to ... read more

Google has just announced the public release of Google Ad Manager, a hosted platform for the full management and optimization of online advertising campaigns to improve your ROI (Return on Investment). To access it one needs only to have an existing AdSense account. Google Ad ... read more

How do you organize the content of a new web site or blog? Do you really need to spend specific time ahead of launching to organize the content sections and hierarchy of your web site? Why do I have to optimize my website? Can't ... read more

Wondering how to evaluate a newly found website for trustworthiness and credibility? Is there a pragmatic and reliable way to do it? "You can make 10 times your present job salary if you just do this!" Have you ever read something like this? How do you know whether something ... read more

Live video streaming services are a specific category of video publishing tools that anyone can use to stream live video from their computer, just using a fast Internet connection and a web camera. In this Sharewood Guide, Robin and I have picked for you the best ... read more

"If you have mastered the blogging paradigm, have made your blog an authority and a reliable source of information, commentary or news in your selected field(/s) of interest, it is about time to "scale yourself up" - Work Less and Look More At The Bigger Picture ... read more

Social media is coming to the US business world and sooner than many had originally anticipated. In early 2007 the results of a groundbreaking study into the adoption of social media within the Inc. 500, an elite group of the fastest-growing companies within the United States, ... read more

If you know someone who has the talent, will and true desire to get a professional web publishing experience and credential like no other, while creating the foundations for earning a good revenue in the future, this is the right time to apply for one of ... read more

From a media and technology news & reviews daily web magazine to a reference / learning resource with a specific focus on media literacy, communication skills and professional web publishing. This is the new editorial strategy focus for Master New Media, the daily magazine that originates ... read more

Writing posts, articles and reviews while utilizing a very specific content structure and sequence as an editorial guiding path, can provide better and more interesting writing while providing more consistently your readers with the information they want in a uniquely recognizable style. While journalist schools teach ... read more

What differentiates a professional online article from just another blog post? Nothing? Both are published contents that just utilize a different writing style. If that is your answer, let me challenge and show you how many differences there can be between a "typical" blog post and ... read more

Web traffic is down as the northern hemisphere reaches the central part of the summer, with many people on holidays and Olympic distractions coming from all directions. According to Alexa's data, many web sites and blogs directly competing in one way or another for the same ... read more

How much time does it take for your new blog to become a source of new business and revenues from the time you launch it? What are the key benefits you will get if you start dedicating yourself to professional online publishing? What are the critical ... read more

If you are ready to start designing the "look" of your first web site or blog here are my specific recommendations on how to move in this direction. What I am going to tell you is not a collection of tips collected here and there and ... read more

The Future of Media Report 2008, released less than 10 days ago at the Future of Media Summit, is a conceptual framework that enables those interested in the future of media to see with greater clarity the changes, trends and transformations that are revolutionizing the media ... read more

What are media going to be like in the years ahead? What are the key changes that will transform them? Which the key driving forces will be behind such changes? To these questions, the work of Ross Dawson and of the Future of Media Summit are ... read more

The online advertising market price index for July 2008, which is being released today by Pubmatic, shows that while online pricing has not dropped significantly, it is definitely not as high as it was a few months ago. Just like the present US economy, the online ... read more